One way to avoid the California Consumer Privacy Act is to claim that you don’t sell data. This is what Google has seemingly done.
Google monetizes what it observes about people in two major ways: It uses data to build individual profiles with demographics and interests, then lets advertisers target groups of people based on those traits. It shares data with advertisers directly and asks them to bid on individual ads.
As I tweeted yesterday, there is no difference between selling “access” to data and selling data “directly.” In both scenarios, people are products for advertisers. Although I’m sure lawsuits have been won and lost on lesser technicalities.
Check It Out: Google: “We Don’t Sell Your Data, We Just Monetize It”