In the latest issue of Fast Company magazine, Mark Wilson writes about the business of spying, advertising, and analytics that the App Store enables.
[Apple] designed a dead-simple interface that, to this day, allows users to sign away contacts, location data, and camera and microphone access with a single tap as they install an app. Apple also created efficient APIs—the software connecting its hardware to outside apps—to provide third-party developers access to sensitive user information. Meanwhile, iPhone apps are not required to encrypt their transmissions. “Apple was well known for usability before it was known for privacy,” says Riana Pfefferkorn, associate director of surveillance and cybersecurity at the Stanford Center for Internet and Society.
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