Apple Has 4 New iPhone Commercials: Environment, Apple Support, Ease, Safe

Screenshot from Apple iPhone Commercial "Environment"

Apple has four new iPhone commercials. Short, just 15 seconds long, each spot personifies an iPhone selling point, and pits iPhone against “your phone” in a split screen representation. The four spots are titled Environment, Apple Support, Ease, and Safe.

iPhone — Environment

https://www.youtube.com/watch?v=IlIr-kxot2M

I like this spot the most, though the allegory is a tad removed. I think it makes the point that Apple works harder on its environmental footprint than its peers.

iPhone — Apple Support

https://www.youtube.com/watch?v=1znDlFzyUpQ

The Apple Support piece is simple, and probably easy to understand. It leaves me flat, though.

iPhone — Ease

https://www.youtube.com/watch?v=i9vx-Cm6EjA

Ease is my second favorite of the batch, though again, the allegory is quite removed.

iPhone — Safe

https://www.youtube.com/watch?v=EmU76dGh8wE

I saved this one for last, most likely because I like it the least. The personification is too abstract, and it lacks meaning and effect.

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