After leading Apple for fifteen years, Tim Cook officially completes his final day as the chief executive officer today. Starting tomorrow, John Ternus will step into the top position to guide the massive brand into its next chapter. This major leadership change comes months after Apple initially shared its long-term succession plan back in April, marking the end of a significant era.
Tim Cook transitions to board chairman following a farewell dinner
Even though he is stepping down as CEO, Cook is not leaving Apple completely. He will now serve as the executive chairman of the board. In this new role, he plans to focus on managing relationships with the government and handling other big-picture tasks that require his years of experience.
To celebrate his time in charge, Apple hosted a farewell dinner at Apple Park last week. The event featured hours of kind words from current and former leaders, along with a musical performance from the popular band OneRepublic. When Ternus takes over the main office tomorrow, he will also keep the current executive assistant to help keep things running smoothly right out of the gate.
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John Ternus prepares to host the upcoming September hardware event
The timing of this handover means the new boss has to hit the ground running. Apple has a special presentation scheduled for September 9, and Cook will not be presenting. Instead, Ternus will take the stage to introduce the latest gadgets himself, setting the tone for his time as the leader.
Rumors suggest this presentation will be packed with major hardware reveals. Fans expect to see the brand new iPhone 18 Pro alongside an updated Apple Watch lineup. There is also a lot of buzz about the highly anticipated foldable iPhone Ultra, which could be the biggest surprise of the year.
This handover happens just after Apple raised prices on several subscriptions like Apple Music and Apple One, though phone prices stayed the same. Now, Ternus gets to focus entirely on launching what many insiders call the most ambitious product cycle in the history of the brand.
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