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After Ad Campaign, Intel Launches ‘PC vs. Mac’ Website

Andrew Orr ·

After releasing its ad campaign featuring Justin Long, Intel released a “PC vs. Mac” website comparing the platforms. Juli Clover shares:

Intel positions PCs as more “personalized” to fit a user’s “specific hardware and software needs,” while the ‌M1‌ Macs offer “limited” device support, games, and creation applications. “The bottom line is a PC offers users a choice, something that users don’t get with a Mac,” reads the website.

Notice how all of Intel’s examples are features of Windows, not Intel, a.k.a. actual performance statistics. What a joke.

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Facebook Introduces Security Keys for Two-Factor Authentication

Andrew Orr ·

Facebook announced on Thursday that it now supports two-factor authentication authentication for security keys on its mobile apps.

Physical security keys — which can be small enough to fit on your keychain — notify you each time someone tries accessing your Facebook account from a browser or mobile device we don’t recognize. We ask you to confirm it’s you with your key, which attackers don’t have.

Bacardo Announces Pocket Watch Accessory for New Apple Watches
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Bacardo Announces Pocket Watch Accessory for New Apple Watches

Andrew Orr ·

Bucardo is introducing a Kickstarter campaign for its pocket watch accessory. This latest product works with Apple Watch Series 4, 5, 6, and Apple Watch SE. The accessory allows you to wear your Apple Watch as a classic pocket watch. Simply remove your bands and slide the pocket watch accessory into the band slots of your Apple Watch. The company worked with talented jewelry designers and engineers to create an accessory that pays attention to all the fine details, highlighting the form of the Apple Watch while creating a unique wearable experience. Right now the base reward is US$95.

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Google’s Privacy Moves to Face U.S. Antitrust Scrutiny

Charlotte Henry ·

Apple has been the subject of a plethora of antitrust investigations in recent times. According to Reuters, recent privacy changes from Google, which would see its Chrome browsers ban some cookies, have caught the attention of the U.S. Justice Department too.

Investigators are asking whether Google is using Chrome, which has 60% global market share, to reduce competition by preventing rival ad companies from tracking users through cookies while leaving loopholes for it to gather data with cookies, analytics tools and other sources, the sources added. The latest conversations, which have not been previously reported, are a sign that officials are tracking Google’s projects in the global online ad market where it and No. 2 Facebook Inc control about 54% of revenue.

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Starting April 15, TikTok Won’t Let You Opt Out of Personalized Ads

Andrew Orr ·

Starting April 15, TikTok will make personalized ads mandatory whether you want them or not.

TikTok says it is “committed” to respecting the privacy of its users, according to a TikTok spokesperson. “We will continue to be transparent about our data privacy practices and help users understand their privacy choices on our Safety Center.”

People will still be able to control whether TikTok personalizes ads based on data pulled from other apps and websites.

Committed to respecting the privacy of its users. Eye roll.

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Why Does Apple Keep Making Pricey Niche Products Like The HomePod?

Charlotte Henry ·

We recently learned that that the HomePod is to be discontinued, with Apple turning its focus to the mini instead. Luke Dormehl at Cult of Mac made a compelling argument for why it demonstrates that the company should stop producing pricey, niche, products.

You can read the HomePod debacle as an admission of failure regarding Apple’s framing of the device as a smart speaker rather than high-end audio gear. But it’s more than that. It’s an illustration of Apple’s faltering strategy of creating premium products for niche corners of the market… What else that Apple currently manufactures falls into this same category of being far more expensive than its competition? If I was toiling away on the AirPods Max, I’d probably be nervous. Apple’s pricey over-the-ear headphones, which debuted at the end of last year, sell for $550. Again, Apple hasn’t broken out sales figures, but suppliers working on the AirPods Max reportedly view it as a niche product.