Amazon is the world’s most valuable brand, according to one analysis firm. Cult of Mac reported that it beat Apple and Google in the Brand Finance list.

The somewhat unorthodox ranking system looks at the world’s 500 most valuable brands across all sectors and countries. It then assigns a “brand value” based on a royalty rate that companies could get for licensing their name in the open market. Brand Finance compiles its annual list by estimating the royalty rate that would be charged to use a company’s brand. This takes into account current and expected future revenue. It’s a fairly complex methodology that’s explained in more detail here. As the firm explains: “Brand Finance helped craft the internationally recognised standard on Brand Valuation – ISO 10668. It defines a brand as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits.”

Facebook has settled a dispute over its use of facial recognition technology, BBC News reports. It will pay $550m to users in Illinois who claimed it was against the state’s privacy laws.

The lawsuit against Facebook was given the go-ahead in 2018 when a federal judge ruled it could be heard as a class action (group) case. The appeals court disagreed with Facebook’s attempts to stop this, and in January the Supreme Court also declined to review its appeal. The social network told the BBC: “We decided to pursue a settlement as it was in the best interests of our community and our shareholders to move past this matter.” Facebook began using facial recognition in the US in 2010 when it automatically tagged people in photos using its tag suggestions tool. The tool scan a user’s face and offered suggestions about who that person is.

At Forbes, the writer and analyst John Koetsier outlined his view that Apple TV+ was DOA. He believes the should company cut its losses and end the streaming service. I totally disagree. Given recent awards success, I actually think it is gaining credibility, not losing it. However, it’s always worth reading dissenting opinions.

Now, with 25th mover advantage firmly in its not-so-hip pocket, Apple is trying to present Apple TV (the app, not the service or the device) as a hub for all your video entertainment, whether it’s on Netflix or Amazon Prime or rented from iTunes or — very infrequently — streamed from Apple TV+ (the service, not the app or the hardware). And yes, this is confusing, because Apple TV is hardware: a set-top box. Apple TV is an app on iPhones and Macs. And Apple TV+ is a paid service with Apple-exclusive video entertainment on multiple platforms, including Roku.