Facebook and Apple’s approach to privacy has long differentiated the two firms. While that remains the case, things are changing Writer, and recent Background Mode guest, Lance Ulanoff looked at the next phase of the battle between companies.

Facebook hasn’t traditionally cared much for [privacy], for example, while Apple has bent over backwards to market privacy features. But the tide may be shifting, depending on how you interpret some recent product announcements. Facebook CEO Mark Zuckerberg recently committed himself to “building a privacy-focused” platform, while Apple announced a slate of new services that a different, less scrupulous company might use to harvest user data.