Why Your Kid Loves Being on TikTok

This week, TikTok got banned in India. Apple removed it from the iOS App Store in the country. However, the video-sharing app remains hugely popular with a young audience worldwide. Bloomberg Businessweek looked at why.

TikTok decides what videos to show by tapping into data, starting with your location. Then, as you start watching, it analyzes the faces, voices, music, or objects in videos you watch the longest. Liking, sharing, or commenting improves TikTok’s algorithm further. Within a day, the app can get to know you so well it feels like it’s reading your mind. That’s why Jade, the Oklahoma teen, mostly sees videos of people dancing, while her mom regularly gets clips of dog tricks.

UK Far-Right Ban Signals Serious Shift by Facebook

This week, Facebook banned far-right groups in the UK. These included the likes of  Britain First and the English Defence League. At Wired, Matt Reynolds looked at the profound shift by the company this move signalled.

And Facebook says it will go further than just banning these organisations and individuals. It will also go after their followers…This is a dramatic switch for a company that, until a month ago, still talked about itself as a digital “town square” – a space where all voices, including the distasteful and dubious, jostled for attention, free from any interference. It is a seductive ideal that harks back to the early days of the internet and its promise of unfettered freedom of speech.

Apple Hires Lionsgate Veteran Danielle DePalma

Apple has hired former Lionsgate Executive Vice President Danielle DePalma. She will be a Senior Film and TV Series Marketing executive, leading on promoting Apple’s forthcoming content. Deadline reported that she will report to Head of Video Marketing Chris Van Amburg.

DePalma was a Lionsgate veteran who spent about a decade at the company before leaving in January. At Lionsgate she previously served as SVP digital marketing and VP new media and marketing, overseeing the digital/social media campaigns for such movies as The Hunger Games franchise and Kick-Ass.

eBooks and the Nature of Ownership

Microsoft closed its eBook store several weeks ago. People lost their books, but at least the company refunded them. Because of this, Michael Kozlowski of Good e-Reader says people are experiencing a “crisis of confidence” in eBooks.

I believe that ebooks are suffering from a crisis of confidence.  It is beginning to be quite difficult to trust a retailer to not disappear overnight with your ebooks, no matter how big they are…A recent study published in the journal Electronic Markets found that the vast majority of  people felt a constricted sense of ownership of ebooks versus physical books, based on the fact that they don’t have full control over the products.

He also mentions how a lot companies use DRM on eBooks, which factors into the “You license, not own, your eBooks” argument. I’d like to point out that Apple Books doesn’t apply DRM to most if not all of its books. I can take books I buy on there and move it to another service if I want, which makes me feel as if I truly own them.