Writing for Bloomberg, Leonid Bershidsky writes that Apple is “the perfect tech company for this day and age, an example to the rest of Silicon Valley.”

Because this is a time when Amazon is pushing innovations that don’t solve any real-world problems but may create some… This is a time when Google is trying to subvert new privacy regulations to turn them against content producers. A time when Facebook, blasted by media and regulators for ignoring people’s privacy concerns, starts a dating service which will collect people’s most intimate data.

Apple certainly has had its share of issues. But they are issues related to its products, not societal issues. We don’t have to worry any time soon about Apple creating mass surveillance facial recognition systems, advertising systems that belittle media and treat people like products, or secretly track them.