https://www.youtube.com/watch?v=GNloY_4s8RA
Cool Stuff Found

Watch Apple's New Commercial, 'iPad Pro - Markup'

Bryan Chaffin ·

Apple has a new spot called iPad Pro – Markup. It shows the same young woman featured in the What’s a Computer? spot. In this commercial, she’s sitting around with her iPad Pro talking to a friend with FaceTime. She snags a screenshot, marks up the screenshot, and then sends it to the friend in iMessage while continuing the conversation. It’s all fluid, natural, and easy. It ends with the tagline, “A new way to markup instantly.” On the one hand, I’m not sure how many kids can afford an iPad Pro. On the other, I think this delivery speaks perfectly to young people, and that’s entirely the target market.

Podcast

TMO Background Mode Interview with Ecovacs Head of Marketing Christopher Caen

John Martellaro · · Add Comment

Christopher Caen is the Head of Marketing at Ecovacs Robotics, a company well know for its robotic vacuum cleaners and window cleaners. Christopher has a balanced academic background, being both accomplished in English as well as computer science. His first job was as an summer intern at Atari where he worked in marketing, something that immediately appealed to him. Later, at Paramount, he co-founded the Paramount Technology Group which developed interactive programming and games. Christopher’s career-long expertise in marketing took him to Sun Microsystems, Cisco, Informix and NEC. We talked a lot about internet of things (IoT), modern security practices, and how modern IoT products create a business model that requires a new understanding of and relationship to the customer. If you’re interested in robotics and IoT, this is a must listen.