New Drone Footage of Apple Campus 2.0 Captioned with Construction Details

Matthew Roberts posted new drone footage of construction efforts on Apple Campus 2.0 to YouTube (via The Loop). It not only shows massive progress on the site, it’s also captioned with helpful details about the things you’re seeing. The footage is up close and personal, enough to wonder what new case law might be established if Apple had blasted the drone out of the air. I always enjoy these drone flyovers—it’s super awesome to be able to follow along as this soon-to-be-iconic building takes shape.

TMO Background Mode: Former Apple Sr. Director of Product Marketing Michael Gartenberg

Michael Gartenberg is currently the analyst in residence for iMore.com. However, before that, he spent three years as Apple’s Senior Director of Product Marketing, reporting directly to SVP Phil Schiller. Michael tells the story about how he got his gig with Apple. After years of working at various tech industry research firms, he was always on the periphery of Apple and working with Apple executives, especially Greg “Joz” Joswiak and Phil Schiller. Then, one day in 2013, he got phone call from Joz, and it didn’t sound like it was going to be a schmooze session. Michael was alarmed. What could he have done wrong? But Joz wanted to invite Michael to Cupertino for an interview. Listen as Michael tells me how he got hired and what he did at Apple for three years.

Complete iBlazr Smartphone LED Flash and Accessory Bundle: $64.99

We have a deal for you today on the iBlazr LED flash for your iPhone, iPad, or Android device that includes an accessory pack. iBlazr is designed to sync with your mobile device’s camera for lighting up a scene. This deal includes iBlazr 2 (black), USB charger, Mount clip, Key clasp, Silicon diffuser, Flexible USB Charger Mount, Cold Shoe Mount, Pack of Colored Diffusers, all for $64.99. Check out the deal listing for details.

A Big Risk for AI Agents is the Creepy Factor

How much assistance do customers really need and want from AI agents? Will the very design of AI agents lend themselves to proving their worth? Or will companies who provide them see AI agents as powerful, undisciplined tools for their own advantage and profit.  It’s not clear yet where the market is going, but if any company can do it right, it’s Apple.

Apple Adds Organ Donor Registry to iOS 10 Health App

Apple is making it easier to be an organ doner by adding the ability to register as an organ, eye, and tissue donor in iOS 10’s Health app, due to ship this fall. Apple teamed up with Donate Life America, which manages the National Donate Life Registry, to add the feature to iOS 10.

Happy July 4th!

In honor of Independence Day—a U.S. holiday—The Mac Observer is taking off Monday, July 4th. We will return on Tuesday, July 5th, with our usual Apple, Mac, iPad iPhone, and Apple Watch news. Enjoy the holiday!