Where’s Apple going with ARKit in iOS 11? Bryan and Jeff weigh the pros and cons of mobile-device AR versus goggle/glasses AR. They also talk about Bryan’s cockamamie idea for iBooks inside Apple Stores, and go deep on some listener email on HomePod and Apple Car.
College students and recently single grown ups, rejoice! Ikea is Apple’s augmented reality launch partner, which means you’ll be able to try out furniture in your home or apartment through your iPhone or iPad. Ikea plans to let you view furniture from their catalog in your rooms without having to make a trip to your local store. Just take photos of your rooms and place photorealistic furniture where ever you want to decide if it looks good, or even fits, before you buy. The retailer is committed to its AR push in a big way, too, because it plans to show new products in the app before they appear in other places. Ikea is shooting to have their app ready to go when iOS 11 officially launches this fall.
Apple was drifting with its hardware, being all glaikit with us. But now I’m hungry for all the new hardware.
Microsoft is a changed company under CEO Satya Nadella. We’re not the first ones to notice. This change has manifested itself in several ways, most notably the willingness to provide solutions on whatever platform the customer wants to work with. More exciting, however, is how people interact with their computers. This week, John points us an article that reveals Microsoft’s important new thinking about the human-machine interface.
The education market is very price sensitive. Three players are in a pitched battle for the right-priced personal computer: Apple (iOS), Google (Chrome OS + Android), and Microsoft (Windows 10 Cloud). These OSes and their implementation on hardware, plus the right kind of marketing and staying power, could determine which company seizes the hearts and minds of schools and students.
It’s no secret Apple has a very real interest in augmented reality, and that it’s likely headed to the iPhone. Seems the company is exploring AR glasses, like Google did with Google Glass, and will target our eyes after tackling the iPhone.
We’ve known for some time now that Apple has an interest in Augmented Reality (AR). What is it, and why does the iPhone need it? Is AR just another gadget to keep us in an upgrade frame of mind? Or is it fundamental to the evolution of the device we call an iPhone? It’s all so very logical, as John explains.
The Amazon Echo family of devices shouldn’t be underestimated. We talk about how it appears to be a device for casual questions, weather, music and shopping. But the underlying technology is going after something much bigger. Moreover, Amazon’s lead over Apple in AI and home automation may be unstoppable. John looks at two articles that provide insight into what Amazon is after in the long run.
Apple shipped AirPods. Sort of. Bryan and Jeff think it was a terrible idea to ship them before Christmas if Apple couldn’t meet demand, which is exactly what’s happening. They also weigh the merits of Kickstarter and discuss the state of augmented reality and its future.
From time to time, we get really excited about some new gadget from Google. But then we discover later that there’s long way to go to make it a successful consumer product. On the other hand, Apple is the kind of company that can productize a great new technology. Perhaps the Apple Watch has given Apple new confidence that it can do the same for AR.
A new report says Apple is working on AR glasses. That’s all well and good, but how should we consider such reports in light of Apple CEO Tim Cook’s past comments about Google Glass, wearable computing, and the face? Bryan Chaffin walks us through the permutations.
Apparently it’s big news that Apple is working on augmented reality projects—or more accurately, Apple CEO Tim Cook stripped away enough of his code-speak and made it very clear his company is seriously pursuing AR technology.