The employee will have the power to lead “rapid-response solutions” to fix problems with Siri that are trending or viral.
For the first time in years, Apple has been hiring more software employees than hardware employees. I think this is a great move because Apple software is generally basic.
It makes sense for Apple: its hardware is now not only ubiquitous, but demand has finally plateaud. At the end of 2018 (right around when Apple began its earnest search for more software people), it became very clear that the iPhone was no longer Apple’s meal ticket as sales lagged followed by a very rare warnings call from Tim Cook.
So now what? Lock people into the ecosystem with software and services. How to get there? Hire people who know how to build that walled garden.
Apple’s in-house GPU plans have the company on a hiring spree in London, which happens to be pretty close to where Imagination Technologies is based. That’s the company Apple partnered with for iPhone and iPad graphics processors before deciding to go it alone—and more than 20 employees have already left to join the Cupertino-based company.