Apple introduced four new iPhones, three Apple Watches, and updated AirPods at its Awe Dropping event earlier this month. But that was just the start. Reports suggest Apple has at least ten more products planned between late 2025 and mid-2026, covering iPhones, Macs, iPads, and accessories.
The roadmap includes major MacBook and iPad updates, new smart home devices, and refreshed accessories. Some launches will arrive quietly through press releases, while others may headline Apple’s major events.
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What’s Likely Coming Soon
Bloomberg’s Mark Gurman reports in his Power On newsletter that Apple is preparing multiple hardware refreshes before the end of this year and into early 2025.
- iPad Pro (M5): Expected in October, this will be Apple’s first device with the new M5 chip. Alongside the faster processor, Apple is reintroducing a portrait selfie camera.
- Standalone Mac Monitor: At least one new Mac monitor is scheduled for late 2025 or early 2026. Apple’s last significant monitor updates were the Pro Display XDR (2019) and the Studio Display (2022).
- AirTag 2: A new tracker with upgraded wireless chips for better range and findability has been in testing and could launch soon.
- HomePod mini update: An updated version is being prepared with a faster processor and new color options.
- Apple TV 4K: The next model will ship with the N1 chip for wireless connectivity and support for Apple Intelligence and the new Siri.
2026 Product Roadmap
Gurman adds that Apple is spacing out its Mac and iPhone launches, which explains why some devices will not arrive until 2026.
- MacBook Pro (M5): While Apple usually refreshes the Pro line in the fall, this cycle could slip into early 2026. Expect the new chip but little else in design changes.
- MacBook Air (M5): Planned for the first quarter of 2026, in line with Apple’s recent spring updates.
- iPhone 17e: Scheduled for spring 2026, the model is expected to feature a redesigned display with a Dynamic Island.
- Smart Home Hub: Apple’s long-rumored “HomePad” hub is set for spring 2026, featuring the next-generation Siri after delays in 2025.
Products With Unclear Timing
Not every product has a firm schedule, but multiple devices are in development.
- Updated Vision Pro: Apple is working on a lighter, thinner successor for 2027. In the meantime, a refreshed model with a faster chip and new headband may arrive earlier.
- AirTag refresh: Beyond the anticipated AirTag 2, reports suggest further iterations could follow quickly as Apple expands its item-tracking ecosystem.
Price Trends: $2,000 iPhones and Foldables
Apple’s September event also introduced a 2-terabyte iPhone priced at $2,000 in the US. This marks a clear push towards premium tiers. Tariffs and supply chain costs may drive prices higher.
Apple’s first foldable iPhone, expected in late 2026 or early 2027, will almost certainly cost $2,000 or more, aligning with Samsung’s top Galaxy Z Fold models. Looking further ahead, the iPhone 20 in 2027 is rumored to feature an all-glass curved design at another record price point.
For now, these top-end iPhones and foldables target pro users, but pricing trends suggest wider adoption over time.
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