How Apple’s WWDC Keynote Blew Away All the Editorial Nonsense

| Particle Debris

There is nothing like a WWDC keynote, a two hour glimpse into the psyche of Apple, to provide a solid picture of what the company is up to. Observers may or may not like the personality of Tim Cook or the current product line, but last week's keynote illustrates how the efforts of thousands of Apple engineers have come to fruition. Again. That's always been a theme of the WWDC keynote, and it obliterated the Apple hysteria.

There is no better way to understand Apple than to spend a week at WWDC. The developer meets Apple engineers, occasionally some executives, and the breadth and scope of the company's initiatives come together in all the various sessions taken as a whole.

There was a time when key influencers, mid-level executives and government officials could just sign up and spend a week at WWDC and take the measure of the company. That's not possible nowadays with space so limited and Apple using essentially a lottery to determine who gets to attend. That's a shame.

As a partial offset to that, Apple streamed the WWDC keynote live. There's still much to dissect from that presentation.

While keen observers have dug into that keynote to analyze Apple, many other curious may have been a little bit overwhelmed and or confused by what they say and heard. That's why I wrote "How to Interpret What You Saw in the WWDC Keynote."

The good news is that this single keynote did a lot to inject a lot of technical level-headedness into the discussion about Apple. Instead of whining about various personalities, perceived failures to deliver products or other hysterics, we have a huge amount of material to dig into now. The repercussions of what Apple is working on provide a keen sense of technical foundation and lead to sober analysis of the implications. That's a very good thing indeed. And in a few months when there is great temptation for lamentations to begin anew, we'll have new hardware.

This week's technical news debris is a first attempt to pull together the early analysis that emerged. Let's dig in.

Next: the tech news debris for the week of June 2.

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Comments

Blissmonkey

Great article.

I love that Apple took its audience into a new space of streaming keynotes, developer focus, and showing the craftsmanship they’re working into their operating systems.

They’re not going for the quick-pleasing narrow-focus of yet another new hardware launch (but we all know that’s in the cards).  Instead, amid all the hysteria and calls (shouts!) for new tech, Apple brings a much broader view to challenge the hardware tunnel vision of the monstrous online peanut gallery.

It’s refreshing to see that Apple, lead by Tim Cook, has its own way of going about doing things, and that when all is said and done it proves to be much more satisfying than what everyone wanted and expected.  And the best thing of all is that we all know there’s more to come.

Not that it’s ever going to happen, but it’s high time the Internet just simmer down and let Apple do Apple.

Blissmonkey

Great article.

I love that Apple took its audience into a new space of streaming keynotes, developer focus, and showing the craftsmanship they’re working into their operating systems.

They’re not going for the quick-pleasing narrow-focus of yet another new hardware launch (but we all know that’s in the cards).  Instead, amid all the hysteria and calls (shouts!) for new tech, Apple brings a much broader view to challenge the hardware tunnel vision of the monstrous online peanut gallery.

It’s refreshing to see that Apple, lead by Tim Cook, has its own way of going about doing things, and that when all is said and done it proves to be much more satisfying than what everyone wanted and expected.  And the best thing of all is that we all know there’s more to come.

Not that it’s ever going to happen, but it’s high time the Internet just simmer down and let Apple do Apple.

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