Jennifer Newstead, Apple’s senior vice president, general counsel and government affairs, sold Apple shares on two separate dates this month, according to Form 4 filings with the SEC: 1,439 shares on September 1, 2026, and 1,438 shares on September 8, 2026. Both filings say the sales were made under a Rule 10b5-1 trading plan Newstead adopted on May 5, 2026.
A Form 4 is the SEC’s standard form for reporting a change in an insider’s stock holdings. Apple’s officers and directors must file one within two business days of a reportable transaction, which is why these two sales appear as separate filings rather than one combined report.
| Key facts | Detail |
|---|---|
| Filer | Jennifer Newstead, SVP, General Counsel and Government Affairs |
| Sale 1 | 1,439 shares at $317.01, filed for September 1, 2026 |
| Sale 2 | 1,438 shares at $317.23, filed for September 8, 2026 |
| Trading plan | Rule 10b5-1 plan adopted May 5, 2026 |
| Shares held after September 8 sale | 34,352, per the filing |
The two sales, as filed
The September 1 filing reports a sale of 1,439 shares at $317.01 each, a transaction value of about $456,177, leaving Newstead with 35,790 shares directly held afterward. The September 8 filing reports a sale of 1,438 shares at $317.23 each, worth about $456,177 as well, leaving 34,352 shares. Both transactions are coded “S” for sale on the forms, and both list the shares as directly owned before and after.
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What a Rule 10b5-1 plan is
A Rule 10b5-1 plan is a written, pre-set arrangement that lets a company insider schedule stock sales in advance, at a time when they are not in possession of material nonpublic information. Once adopted, the plan executes trades on its own schedule regardless of what happens at the company afterward. Both of Newstead’s September filings cite the same plan, adopted May 5, 2026, meaning the September sales were the mechanical result of instructions she put in place four months earlier.
| Filing date | Shares sold | Price | Shares remaining |
|---|---|---|---|
| September 1, 2026 | 1,439 | $317.01 | 35,790 |
| September 8, 2026 | 1,438 | $317.23 | 34,352 |
Newstead’s role, as Apple lists it
Both Form 4 filings identify Newstead by the title “SVP, GC and Government Affairs,” matching the title on Apple’s own leadership page. Her group sits apart from the product organizations behind items like the iPhone 18 Pro or this week’s iOS 27 release, and neither filing connects the sales to any product, event, or company decision.
Why there is no new Form 3 for Newstead
Unlike John Ternus, who filed a fresh Form 3 on September 1, 2026 because he became a director for the first time, Newstead has been a Section 16 officer at Apple for years and had no new triggering event this month beyond the two scheduled sales. Her ongoing Form 4 history on EDGAR, going back to when she joined Apple, is the running record of her holdings; September’s two filings are simply the latest entries in that record, not a fresh starting point.
The SEC’s two-business-day filing window means the gap between the transaction date and the public filing date is usually short. Both of Newstead’s September transactions appeared on EDGAR within that window, consistent with Apple’s filing agent handling both as routine, plan-driven sales rather than one-off decisions.
What Apple has not said
- The total size of Newstead’s May 5, 2026 trading plan, or how many further sales it schedules.
- Whether other Apple executives adopted similar 10b5-1 plans around the same date; none appear in the September Form 4 filings reviewed for this article.
- Any reason for the sales beyond the plan’s existing schedule; the filings do not state one.
Today is Sunday, September 13, 2026, five days after the second filing. Any further sales under the same plan would appear as new Form 4 filings within two business days of execution, the same reporting window that produced the two filings covered in this article and the one that governs every Apple officer’s disclosures.
