For more than sixty years, the One Club for Creativity has handed out its highest honor only to individuals who changed the advertising industry. That long history changes today as Apple becomes the first company ever to enter the Creative Hall of Fame. The new award celebrates the brand for fifty years of memorable commercials, unique packaging, and distinct device designs that changed modern culture.
The club honors fifty years of famous design and marketing campaigns
The One Club created the new Brand Hall of Fame to single out companies that consistently produce great work. The group specifically pointed to legendary commercials like the 1984 Macintosh ad, the Think Different series, and the popular early 2000s ads featuring a human computer. The brand also recently won big awards for smaller Apple Pay commercials and a sports campaign created for Apple TV.
CEO Tim Cook shared his excitement over the historic win. “It is an incredible honor for Apple to join the Creative Hall of Fame, because imagination is woven into everything we do,” he said in a public statement. He added that this creative drive shapes how the brand innovates, designs, and builds tools that help people create their own amazing things.
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While this is the first time the entire business is winning the prize, its founder is already on the list. Steve Jobs was posthumously added to the roster back in 2012. The One Club will formally hand over the new award at a special black-tie fundraising dinner in New York City on September 16, 2026.
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