Voters in California passed Proposition 24 on Tuesday, expanding the state’s existing privacy laws to make it harder for companies like Facebook and Google to collect your data (via BusinessInsider).

California Prop 24 Ballot Measure

Also known as the Consumer Privacy Rights Act, Prop 24 will give people the option to stop companies from selling or sharing their personal data that can include race, religion, location, genetic data, and sexual orientation. It also strengthens restrictions surrounding websites that track this data in order to sell it to advertisers.

Despite its potential to hurt the ad revenue of major tech companies, Prop. 24 gained support from several tech business leaders who advocate privacy, including former Democratic presidential candidate Andrew Yang, who argued the law is necessary to give people more control over their data.

Prop 24 won’t go into effect until 2023.

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Since it’s opt-out, I guess we’ll see more of those useless pop-up dialogs on every web site.

I wonder if it will have any effect on data brokers?