Smartphone shoppers are sticking with the Apple iPhone more than ever before. A recent consumer survey of 5,000 phone owners across the USA shows that customer loyalty to Apple has hit a new record. The new data reveals that a massive 96.4 percent of current iPhone owners plan to buy another one for their next upgrade.
By comparison, Android owners are nearly four times more likely to ditch their current phone brand to try something completely new.
Don’t miss the best of The Mac Observer
Set us as a preferred source and our Apple reporting ranks higher in your Google Search results and Discover feed — one tap, no account changes.
Apple holds onto its customers longer than competing phone makers
The survey shows a major gap in how long people stay loyal to one specific company. Almost 84 percent of iPhone users say they have kept buying phones from Apple for more than five years.
On the Android side, only about 34 percent of users can say the same thing about their chosen brand. Most iPhone fans stay because they simply prefer the operating system and find it incredibly easy to use daily without frustrating software bugs.
However, the few Apple users who do leave often blame high hardware prices. About half of the 3.6 percent who plan to switch say the devices cost too much or that other options offer better overall value for the money. A small group also claims rival brands offer better camera technology.
Samsung picks up most of the users who decide to switch
When shoppers finally decide to leave the Apple ecosystem, most of them head straight to Samsung. The survey notes that nearly 70 percent of iPhone users are looking for a change plan to buy a Galaxy device next. Google is the second most popular choice, catching about 20 percent of those moving away from Apple.
Meanwhile, Android users show slightly different shopping habits. While Android brand loyalty sits lower at 86.4 percent, the users who leave are split in many directions. When Android owners switch brands, a large chunk stays on the platform by moving to Samsung. Still, a solid 26.8 percent of those switchers decide to cross over and buy an iPhone instead.
Discussion