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Apple, Amazon, and the Quest for Device Location

Andrew Orr ·

This article is a great example of false equivalence. By including both Apple and Amazon and writing about each company’s efforts with location technology, the reader is led to believe that we have to worry about both companies. But of course, that isn’t true. Apple has much better privacy practices, while Amazon barely knows the word.

It could be that with the privacy-focused techlash of recent years, both are treading carefully in the launch stages. Just look at how Amazon’s acquisition of mesh networking company eero was received earlier this year or the widespread interest in Huawei’s level of involvement with 5G networks. Location tracking in particular is currently the focus of much more granular controls in iOS 13 and Android 10 than ever before.

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Here's to The Crazy Ones - 22 Years on

Charlotte Henry ·

On September 28, 1997, Apple released the Here’s to the Crazy Ones commercial. 22 years on, Cult of Mac reflected on the iconic spot.

Narrated by actor Richard Dreyfuss, the TV spot starts out with an instantly memorable salute to counterculture ideals. “Here’s to the crazy ones,” Dreyfuss intones. “The misfits, the rebels, the troublemakers — the round pegs in the square holes. The ones who see things differently. Black-and-white images of more than a dozen 20th-century visionaries, from Albert Einstein and Buckminster Fuller to John Lennon and Martin Luther King Jr., flow past as masterful marketing copy praises the power of bold ideas. The spot ends with the powerful (and grammatically questionable) advertising slogan, “Think different.”

 

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Spotlight Search Responds Immediately in iPadOS 13

Charlotte Henry ·

Daring Fireball’s John Gruber was frustrated at the delay in Spotlight search when using an external keyboard with an iPad. He confirmed Saturday that this issue had been fixed in iPadOS 13.

A little birdie told me this would be fixed in iOS/iPadOS 13. And I’m happy to confirm that — so far at least — Spotlight search with an external keyboard hasn’t missed a keystroke for me yet. There actually are bug fixes in iOS 13, too.

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Ming-Chi Kuo Says Mini-LED Displays Coming to iPad and MacBooks

Charlotte Henry ·

On Sunday, analyst Ming-Chi Kuo reiterated his view that sometime between late 2020 and mid-2021 high-end iPad and MacBooks with Mini-LED displays will land. MacRumors took a look at the anaylt’s latest note.

LG Display will supply the Mini-LED display panels, while other Mini-LED component suppliers will include Epistar, Zhen Ding, Radiant Opto-Electronics, Nichia, Avary Holding, and TSMT, according to Kuo. Kuo believes the Mini-LED displays will allow for thinner and lighter product designs, while also offering good wide color gamut performance, high contrast and HDR, and local dimming, which dims the backlight behind areas of the screen that are displaying black while keeping the bright parts of the screen bright.