Tony Fadell, the co-creator of the iPhone, left Apple in 2010. Since then he has founded smart-home company Nest, and been on adventures around the world. He spoke to Bloomberg News about his current time in Asia, studying startups.

Fadell discovered his wanderlust as a young employee of Apple spinoff General Magic in the early 1990s, when business trips to Sony’s Tokyo headquarters took him outside North America for the first time. “I was like, ‘Whoa!” he recalls. A few years later, he spent 16 weeks backpacking across Latin America, then traveled the Middle East in similar fashion. “If you are a designer or entrepreneur, you have to see different ways of living,” he says. “It’s the sights, sounds and smells that inspire you.”

Amazon is set to launch a hi-fidelity music service to challenge TIDAL. It will cost $15 per month for this “better than CD quality” audio, Techcrunch reported.

The company’s investment in music not only allows for new revenue streams through advertising and subscriptions, it also provides a direct connection to Amazon’s smart speakers: its Echo line of devices. For consumers pinching pennies, the ad-supported service streaming over an Echo Dot may be good enough. But those who bought, say, a stereo pair of Echo Plus devices and an Echo Sub, may want a better-quality music subscription, too.