Expensive Apple Hardware Isn't New. Remember the Lisa?

The 2018 iPhones were fairly expensive, and this isn’t a new Apple strategy. The company has been down this road before with the Lisa computer.

Named for Saint Steve’s daughter, the Lisa project kicked off in 1978, finally making an appearance on 19 January 1983. It was pitched as a graphical competitor to the tiresome text-based computers dominating the marketplace.

Aside from all the snark the author pumped into the article, it’s a nice blast from the past. As Battlestar Galactica says, “All of this has happened before and all of this will happen again.”

iPhoneographers: New Shot on iPhone Challenge

Apple is holding a new Shot on iPhone challenge that will run from January 22 to February 7. A panel of judges will review worldwide submissions and select 10 winning photos.

Post your best photo taken on iPhone to Instagram or Twitter with the #ShotOniPhone hashtag to participate in the the Shot on iPhone Challenge. Weibo users can participate as well using #ShotOniPhone#. In the image caption, note which model was used. Alternatively, you can also submit the photo in its highest resolution to [email protected] with the file format ‘firstname_lastname_iphonemodel.’