GarageBand And The Musicians Who Use It

This year is GarageBand’s 15th birthday, and Rolling Stone wrote a great article on how it changed how musicians created their art.

In the first media visit Apple has ever allowed to its under-the-radar Music Apps studio, the team of engineers showed Rolling Stone how the creation process for Garageband’s two types of sounds — synthetic and “real” — can span weeks or sometimes months per instrument, with new hurdles at every turn.

The Three Eras of the Apple Retail Stores

At ZDNet, Chris Matyszczy, recounts his discussion with a former Apple store manager. Described are the three eras of the Apple retail stores, starting with the “golden age” under SVP Ron Johnson. After Johnson left Apple, in this employee’s opinion, the experience went vastly down hill. It’s just one ex-employee’s view. but fascinating reading nevertheless.

Apple Set to Roll Out Red Carpet for Hollywood Stars at March 25 Event

LONDON- Apple’s March 25th “It’s Showtime” event looks like it is going to be a bit different from normal tech-company shows. The Times of London reported that Hollywood A-Listers like Jennifer Aniston, Reese Witherspoon, and Oprah Winfrey, who is producing a show for Apple, could attend. It is just another element of the firm’s battle for streaming supremacy with the likes of Netflix.

The iPhone maker is ramping up the star power to support its long-awaited push into the entertainment business. For nearly two years Apple executives have been signing up the cream of Tinseltown on lucrative contracts for its on-demand TV and movie service. Next Monday, Apple will explain how it plans to dethrone Netflix and Amazon, the largest players in paid-for video streaming. It may also unveil a subscription news and magazine service, sources said.