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Apple Facing Small Claims Court Case in Canada Over Scratched Apple Watch

Apparently the best solution for accidentally scratching your Apple Watch face is to sue the company because that’s exactly what Dean Lubaki did. He claims Apple’s advertising is misleading because his mode, the ceramic Edition, is called “brilliantly scratch-resistant.” Turns out his Milanese Loop band scratched the display surface when he took off his watch. Lubaki’s small claims court filing says his local Apple Store blew him off, so now he wants to stop Apple from “lying to customers on their website by falsely claiming that a product ‘won’t scratch'” and to stop “lying to customers to their face and in store.” Bonus: When Apple offered him a new watch and free accessory he said no so he can move forward with his case. Call it a hunch: Lubaki is really pissed off right now.

High-end AirPods, New HomePod Coming in 2019

Apple plans to introduce a new HomePod, higher-end AirPods, and studio-quality over-the-ear headphones in 2019. Details are slim on the new HomePod, but sources did tell Bloomberg a little about next year’s AirPods refresh:

The Cupertino, California-based company is working on new AirPods with noise-cancellation and water resistance, the people said. Apple is trying to increase the range that AirPods can work away from an iPhone or iPad.

The over-the-ear headphones will be higher quality than Apple’s Beats line and compete with high-end models from Bose and Sennheiser. This all follows an AirPods refresh coming later this year with hands-free Siri support and a wireless charging case. Apple seems to be staying busy in the audio market.

Set The 'Days Without a Facebook Privacy Breach' Counter to Zero

Really, I just loved the first line of this piece by Josh Constine at TechCrunch, enough so I needed to make a nice graphic for it. It’s all about how Facebook leaked a bunch of app data meant for app owners (bad enough IMO) to app testers. Oops. It’s cool, though, bro, because Facebook fixed it. TechCrunch has the details.Facebook Privacy Breach Counter

Set the “days without a Facebook privacy problem” counter to zero. This week, an alarmed developer contacted TechCrunch, informing us that their Facebook App Analytics weekly summary email had been delivered to someone outside their company. It contains sensitive business information, including weekly average users, page views and new users.

Some of the Best Tech Ads in Last 35 Years

This is far from a comprehensive list of the best tech ads in the last 35 years, but it’s a quick trip back in time to some of the best. Writing for TechCrunch, Sarah Wells offers thoughts and the videos for several Apple spots; the annoying (but definitely successful) “Dude, you’re getting a Dell” spot; Sprint’s “Can You Hear Me Now?” spot; and a compelling Google spot.

With stunning visuals (most of which were not CGI) and captivating choreography, Jonze breathes life into a product that got mixed reviews after its release in February. This made us think, what other tech commercials have grabbed our attention in the last 35 years and transformed how we think about technology?