Federico Viticci wrote another killer piece at MacStories about iOS 12 automation with Shortcuts. It’s an informative article wherein he explains the difference between “Shortcuts the app and Shortcuts the feature.” The app replaces Workflow, but Shortcuts as a feature is a powerful new way to customize Siri. Apple is optimizing Siri in a different way than Google and Microsoft can, and it leverages the power of people, similar to services like IFTTT.

On the surface, Shortcuts the app looks like the full-blown Workflow replacement heavy users of the app have been wishfully imagining for the past year. But there is more going on with Shortcuts than the app alone. Shortcuts the feature, in fact, reveals a fascinating twofold strategy: on one hand, Apple hopes to accelerate third-party Siri integrations by leveraging existing APIs as well as enabling the creation of custom SiriKit Intents; on the other, the company is advancing a new vision of automation through the lens of Siri and proactive assistance from which everyone – not just power users – can reap the benefits.

Ken Segall, at The Observatory, takes retrospective look at Ron Johnson’s tenure as CEO of JCPenney. Recall Ron Johnson was Apple’s SVP of Retail Operations at Apple from roughly 2000 to 2011 and is believed to have been a major force in the success of Apple’s retail stores. In 2011, he was enticed to take the CEO position at JCPenney. Author Segall looks at how two CEOs did after Johnson was forced out in 2013. It’s a sparkling, fascinating look, in hindsight, about what Johnson tried to achieve, why he failed and why his successors also failed.