Larry O’Connor is the founder and CEO of Other World Computing. Also known as MacSales, it’s one of the most respected suppliers of Apple product upgrades and accessories. OWC started when Larry was in high school. Frustrated with the high prices of Apple II memory expansion, he found his own source and started selling on-line. His small company just kept growing. As growth continued, Larry resisted controlling partners or buyouts and stayed true to his vision: create a profitable, fun place to work for his employees, and take great care of his customers. I asked Larry about the challenges of managing a modern company with hundreds of employees. We also chatted about his concern that Apple has steered away from easily upgradable Macs. If you’ve thought about starting your own company, this episode is a must.

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