During Apple’s “Hello Again” event, Apple spent an hour and 25 minutes talking about several cool things. The new MacBook Pros are very nice—but they were the only major Mac announcement. In contrast, the event tagline suggested that Apple would say something important about the “Mac” as a product. Instead, the vacuum persisted and Apple elected to take a stand, instead. on how it sees the MacBook Pro catering to the pro market with the Touch Bar.
TMO Daily Observations 2016-10-27: Apple's 'hello again' Wrap Up with new MacBook Pro Models
Apple used its “hello again” media event to introduce new MacBook Pro models and a new Apple TV app for consolidating the shows we watch in a single interface. Dave Hamilton joins Jeff Gamet to talk about Apple’s announcements, what was exciting from the event, and more.
Apple Commercial: 'The new MacBook Pro featuring Touch Bar – So much to touch'
Apple launched its first commercial for the new MacBook Pro with Touch Bar. It’s big on splashy colors with brief glimpses of the Touch Bar itself, the company’s new touch-sensitive, context-aware Retina Display tool bar.
Mac Observer Apple Keynote Live Coverage
Join TMO‘s staff on a Google Hangouts on Air as we watch and cover Apple’s “hello again” Mac event. Not only will you hear live commentary from TMO staff, you’ll get to see a little behind-the-scenes action as the team publishes coverage of the announcements. You can also post questions and comments, but you’ll need to click through to the YouTube page for the stream to see and use that feature.
Apple Retail Stores Set Stanchions Overnight, Hints at New Product Availability Today
Some Apple retail stores began setting up the stanchions they use for long product launch lines overnight. With Apple’s “hello again” media event kicking off in a few hours, the stanchions may be a hint that whatever is announced today may be available right away—and that the company expects loads of people will want it.
Apple Store Offline Ahead of 'hello again' Media Event
Apple’s online store went offline Thursday morning ahead of the company’s “hello again” media event. That’s not much of a surprise considering the company is expected to introduce new MacBook Pro models today.
Rotating Car Phone Stand: $13.99
We have a deal for you today on the Rotating Car Phone Stand. It’s a mount for your iPhone (or Android device) with a suction cup for your windshield or dash. Like the name implies, it rotates, making it easy to get the orientation you need for the task at hand. It’s $13.99 through us.
Duet Display Update Turns Your iPad Pro into a Real Mac Graphics Tablet
Duet Display was already a great app for using your iPad Pro as a second display for your Mac, and now its latest update makes it a proper graphics tablet, too. The new version supports Apple Pencil angle and pressure sensitivity, so you can draw in apps like Adobe Photoshop without having to invest in Wacom’s Cintiq tablet. You can use Duet with other iPad models, too, but you won’t get Apple Pencil drawing support. Duet Display cost US$19.99 a year, but is temporarily available for $9.99, so grab your copy now.
Apple Delays AirPods, Won't Ship in October
If you’ve been holding out for Apple’s promised “late October” AirPods release, it looks like you’ll be waiting a little longer. Apple isn’t shipping its wireless earpods this month because they’re still not ready to go.
TMO Daily Observations 2016-10-26: AAPl Q4 Earnings, Microsoft's Surface Studio
Apple’s fourth quarter earnings report numbers came out yesterday, and some say they look good while other say they look bad. Kelly Guimont and John Martellaro join Jeff Gamet to share their perspectives on how Apple is performing, plus they offer up their reactions to Microsoft’s just announced Surface Studio ahead of tomorrow’s new Mac launch event.