Finding the 10.5-inch iPad’s Target Market – TMO Daily Observations 2017-03-14

Apple may unveil its rumored 10.5-inch iPad in April at the new Apple Park Steve Jobs Theater. Bryan Chaffin and John Martellaro join Jeff Gamet to sort out who Apple is targeting with the new iPad size, plus John offers some insight into management productivity inside the company.

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One thought on “Finding the 10.5-inch iPad’s Target Market – TMO Daily Observations 2017-03-14

  • I am just as confused as everyone else is with the iPad size rumors. The only thing I can think of for the 10.5″ size iPad, that is suppose to target businesses and education, is that it is easier to carry around.

    For example, imagine someone walking around doing inventory and holding an iPad. Yes, the 12.9″ iPad Pro is the easiest to work on with all its extra space, but not to hold.

    Whereas the 9.7″ iPad is just a little too small for all day work tasks, but great for viewing content. If I remember correctly, the 9.7″ iPad size was specifically chosen for content consumption.

    So I think the 10.5″ iPad is like a Goldilocks iPad, easier to carry in one hand and walk around, while possibly using the Apple Pencil in the other hand, and a little more suited to doing tasks instead of content consumption.

    I have the 12.9″ iPad Pro, along with the keyboard and Apple Pencil, which I really enjoy. I was using an app to make an inventory of my home, which had me wandering from room to room with my iPad. What I noticed rather quickly is that as soon as I went into a room I was looking for a ledge of some kind to put the iPad down on. It just was not practical to hold in one hand and then use the other to input information.

    The only other thing I can think of, considering how often Tim Cook has mentioned augmented reality, is maybe there is some kind of augmented reality reason for the 10.5″ size. I don’t know much about augmented reality so I cannot speculate beyond that.

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