TMO Background Mode Encore #2: Former Apple Senior Director Michael Gartenberg

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. For his third appearance on Background Mode, we made a list of seven discussion items we both thought would be interesting. We got through two, but chatted about them in detail. The first was all about what’s to be gained by Apple allocating about a billion dollars to create original TV content. In the second segment, we talked about Apple’s struggles in the education market. Michael made some very interesting and very pointed observations. Don’t miss this one!

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