Microsoft wants a bigger piece of the education market, and the company’s just announced new products mean the game is on for Apple and Google, too. Dave Hamilton and Jeff Butts join Jeff Gamet look at Microsoft’s new education strategy and what it means for the fight to win students.
The iPad was developed, in the Macintosh era of maturity, as a simpler alternaive for content consumption. It nicely eliminated the headaches of PC complexity and security concerns. Today, things are radically different, and the need to be able to create content and generate personal revenue is much more pressing than when the iPad was first conceived nearly a decade ago.
The education market is very price sensitive. Three players are in a pitched battle for the right-priced personal computer: Apple (iOS), Google (Chrome OS + Android), and Microsoft (Windows 10 Cloud). These OSes and their implementation on hardware, plus the right kind of marketing and staying power, could determine which company seizes the hearts and minds of schools and students.
Apple announced Pro Apps Bundle for Education Thursday. It includes all of the company’s pro software—Final Cut Pro X, Logic Pro X, Motion, Compressor, and MainStage—in one bundle for $199.99. “The industry-leading apps used by professional video editors and musicians are now available at a special price for qualifying college students, teachers, and education institutions,” the company said. Purchased individually outside of the education channel, these apps would total $629.95. This is no substitute for new professional Mac hardware, but it is a statement of support for the pro market, and it comes in the wake of CEO Tim Cook telling shareholders that Apple cares about the pro market. Getting students embedded with Apple’s software is a good way to hook them into the Apple ecosystem.
Apple is offering a brand new educational bundle for students and teachers. The apps, worth $430 separately, are offered at a great discount and include Logic Pro X, Final Cut Pro X, Motion 5, Compressor 4 and Main Stage 3. Verification requires an account on UNiDAYS, a savings program for college kids. If you’re a creative student or educator, you may want to check out this deal.
LAS VEGAS – Play-Doh is all about mixing learning with fun, and that’s just what you get with Touch Shape. Jason Beene shows Jeff Gamet how to use an iPad to put the Play-Doh characters you make into the Touch Shape world at CES 2017.
Supercomputers, the internet and Artificial Intelligence (AI) agents are coming into full bloom. The future is evolving quickly away from GUI and touch-based methods to AI and voice control. The implications for our personal computing experience are immense, and it all starts with the fundamentals of how we educate our children.
LAS VEGAS – LEGO has a cool new educational kit called Boost that teaches kids how to build and code robots. Jesper Bang Jensen shows Jeff Gamet how it works at CES 2017.