TMO Background Mode Encore #2: Former Apple Senior Director Michael Gartenberg

· · The Mac Observer's Background Mode Podcast

Michael Gartenberg

Michael Gartenberg spent three years as Apple’s Senior Director of Product Marketing, reporting directly to Senior VP Phil Schiller. For his third appearance on Background Mode, we made a list of seven discussion items we both thought would be interesting. We got through two, but chatted about them in detail. The first was all about what’s to be gained by Apple allocating about a billion dollars to create original TV content. In the second segment, we talked about Apple’s struggles in the education market. Michael made some very interesting and very pointed observations. Don’t miss this one!

TMO Background Mode Interview with Colorado Charter School Academic Director Johanna Harth

· · The Mac Observer's Background Mode Podcast

Johanna Harth on Background Mode.

Johana Harth is the Academic Director of a Colorado charter school. Over the last 12 years, she’s gained enormous experience in how to match the curriculum needs of K-8 grade students with modern computer technology. Thanks to the technical influence of her father, and being very good at math, as a youth her plan was to become an engineer. She graduated from U.C. San Diego with a degree in industrial engineering. All was according to plan until some significant, serendipitous events changed her life. Just how she became the Academic Director of a charter school, and then became involved in computer technology is an amazing story. Johanna explained the school’s migration from Macs to Chromebooks, when the students start with computers, how they use them and what they’re taught about computers. It’s a very, ahem, educational story.

Emergence of Robots Will, Remarkably, Force a Change in iPad Design

· · Editorial

Apple using internal magnets to attach Apple Pencil 2 to iPad Pro

The iPad was developed, in the Macintosh era of maturity, as a simpler alternaive for content consumption. It nicely eliminated the headaches of PC complexity and security concerns. Today, things are radically different, and the need to be able to create content and generate personal revenue is much more pressing than when the iPad was first conceived nearly a decade ago.

Apple's iPad Fights For the Education Market

· · Particle Debris

Apple using internal magnets to attach Apple Pencil 2 to iPad Pro

The education market is very price sensitive. Three players are in a pitched battle for the right-priced personal computer: Apple (iOS), Google (Chrome OS + Android), and Microsoft (Windows 10 Cloud). These OSes and their implementation on hardware, plus the right kind of marketing and staying power, could determine which company seizes the hearts and minds of schools and students.