Cortana no Longer an Alexa or Google Home Competitor

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Google Home smart speaker

Microsoft no longer sees its Cortana digital assistant as a competitor to the more popular Alexa and Google Home. The company’s CEO, Satya Nadella, said that it should be further integrated with its rivals’ platforms instead, The Verge reported. Microsoft and Amazon already partnered for some Cortana/Alexa integration, and this is clearly where Microsoft intends to take the product next – more of an app or service across multiple platforms, not hardware to be sold.

CEO Satya Nadella revealed that Microsoft no longer sees Cortana as a competitor to Alexa or Google Assistant. “Cortana needs to be that skill for anybody who’s a Microsoft 365 subscriber,” explains Nadella, referencing Microsoft’s new consumer subscription push. “You should be able to use it on Google Assistant, you should be able to use it on Alexa, just like how you use our apps on Android and iOS so that’s at least how we want to think about where it’ll go.”

Alexa, Siri, You're Not a Trusted Family Member

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Amazon Echo

The conceit of AI agents like Alexa, Cortana, Google Home and Siri is that they are to be always listening, invited to be treated as trusted family members. Or the loyal computer of our family’s starship. John Martellaro doesn’t like these analogies at all.

Siri's No Amazon Alexa yet, but Give Her Time

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Siri, an evolving service

With Amazon Alexa being joined in our living rooms by Google Assistant and now Microsoft Cortana, it’s clear that Apple needs to step up to the plate and take back the home. Jeff Butts makes the case for why Cupertino needs to develop an Echo-like device for Siri.

Microsoft Adds Cortana to the Voice Assistant Game with Invoke

· · News

Invoke voice assistant appliance from Microsoft and Harmon Kardon uses Cortana

Amazon has Echo, Google has Home, Apple reportedly has its own voice controlled assistant in the works, and now Microsoft is getting in on the game, too. Microsoft’s device is called Invoke, and it uses the company’s Cortana voice interface coupled with Harman Kardon speakers.