Microsoft no longer sees its Cortana digital assistant as a competitor to the more popular Alexa and Google Home. The company’s CEO, Satya Nadella, said that it should be further integrated with its rivals’ platforms instead, The Verge reported. Microsoft and Amazon already partnered for some Cortana/Alexa integration, and this is clearly where Microsoft intends to take the product next – more of an app or service across multiple platforms, not hardware to be sold.
CEO Satya Nadella revealed that Microsoft no longer sees Cortana as a competitor to Alexa or Google Assistant. “Cortana needs to be that skill for anybody who’s a Microsoft 365 subscriber,” explains Nadella, referencing Microsoft’s new consumer subscription push. “You should be able to use it on Google Assistant, you should be able to use it on Alexa, just like how you use our apps on Android and iOS so that’s at least how we want to think about where it’ll go.”