AirPods 5 cost $129, or $149 with the Wireless Charging Case. Apple has not published a per-device AppleCare+ price for either model, and the only coverage figure that exists for this launch, AppleCare One at $19.99 a month, was built to cover up to three products for that price, not one pair of earbuds. A…
Cost of Ownership
What Three Years of Apple Watch Ultra 4 Ownership Adds Up To, in Apple's Own Published Numbers
Apple Watch Ultra 4 starts at $799. Apple has not published a per-device AppleCare+ price for it, so the only coverage figure that exists is AppleCare One at $19.99 a month, a plan built to be shared across up to three devices rather than priced for an Ultra 4 alone. Add three years of that…
iPhone Duo Coverage Exists, the Price Does Not: Apple Confirms AppleCare+ for Its Fold and Publishes No Number
Apple’s own newsroom release for iPhone Duo confirms that AppleCare+ and AppleCare One plans are available for the fold. What that release does not do, anywhere Apple has published, is say what AppleCare+ for iPhone Duo actually costs. The case and the folio that protect it from the outside have prices in eight countries. The…
Five Costs Buyers Assume Are Included in Apple's September 2026 Lineup, and What Apple Actually Ships
Apple published exact prices for the iPhone 18 Pro, iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5, down to individual cases and wrist straps. Five costs buyers routinely assume are already covered by that sticker price are not: the fast-charge adapter, per-device AppleCare+, the protection an Apple Upgrade lease is…
iPhone 18 Pro Ownership: Your $1,199 Is Fixed, and Four Other Costs Are Not
The $1,199 on the iPhone 18 Pro price tag is the one number in a cost of ownership sum that stops moving the moment you pay it. Almost every other figure a buyer uses this morning is one Apple can change later, and on September 9 it changed several of them in a single day…
iPhone Duo Accessories Cost Up to 2.6 Times an iPhone 18 Pro's: $79 and $129 Against $49 and $59
Apple charges $79 for the iPhone Duo Case and $129 for the iPhone Duo Folio with Kickstand. The cases it has priced for the iPhone 18 Pro run from $49 to $59, which makes dressing the fold cost between 1.3 and 2.6 times as much as dressing the Pro, on our arithmetic on published figures.…
iPhone 18 Pro Max Cost Per Year: Apple's Trade-In Ladder Says $414 for One Year and $166 for Seven
Apple publishes exactly one trade-in number for iPhone and it is a range: customers trading in an iPhone 13 or later can get $175 to $885 in credit, instantly. Set that against the $1,299 Apple charges for a 256GB iPhone 18 Pro Max, and the values recorded for older Pro Max models imply a cost…
AppleCare One Family Is $599.88 a Year for Six People, With Six Shared Theft-and-Loss Claims
AppleCare One Family goes on sale on Monday, September 14 at $49.99 a month, covering up to six people set up through Family Sharing. That works out to $599.88 for a year and $1,799.64 over three years on our arithmetic on published figures, and the whole household shares six theft-and-loss claims a year between them,…
iPhone 18 Pro Cost of Ownership Outside the US: A Price, a Finance Plan and No Coverage Figure
Every coverage price Apple has published for this launch is a US price. AppleCare One is $19.99 a month for up to three products with $5.99 for each device after that, and AppleCare One Family is $49.99 a month from September 14. Outside the US, a buyer ordering an iPhone 18 Pro today has a…