Former Apple executive Ron Johnson recently shared some insight into Apple co-founder Steve Jobs. Bryan Chaffin and Dave Hamilton join Jeff Gamet to share their thoughts on how Steve Jobs worked through new ideas before accepting them, plus they look at Apple’s iPhone numbers and the new Sonos PLAYBASE.
Today Sonos announced their new PLAYBASE, combining home theater sound and music playback in a low-profile base (just 2.28″ high!) that sits underneath your TV. The PLAYBASE is the result of nearly four years of iterative design work inside Sonos, and is made to complement the wall-mountable PLAYBAR in Sonos’ lineup. If your TV sits on a table, put a PLAYBASE under it; on the wall, put a PLAYBAR there. The PLAYBASE will hold TVs up to 77lbs, which should handle what most of you have.
While I haven’t yet tested the PLAYBASE in my home, I did get a chance to test it at Sonos’ offices last month, and the stereo spread and frequency response are impressive. They were able to fit a subwoofer in the thin design by use of a specially-engineered S-shaped port. It works, too, and really fills a room with sound for both music and video content. Of course, you’re able to use your iPhone or iPad to automatically tune the PLAYBASE to your room with Sonos’ Trueplay technology, ensuring the best possible sound for your environment. The PLAYBASE is priced at US$699 (same as the PLAYBAR), and will be released on April 4, 2017. Existing Sonos owners can pre-order starting today.
If you watch the Grammy Awards on Sunday night and don’t skip the commercials, you’re likely to see something that reminds you of Apple’s “1984”: a new commercial from Sonos targeted at ridding the world of a new disease, The Silent Home. Previewed to the press this week in Boston, the spot is effective at delivering its message and is perhaps the clearest advertising we’ve seen yet from Sonos. View it in advance of the Grammy’s right here (or on YouTube if you prefer that sort of thing).
Sonos and Amazon jointly announced their Alexa integration earlier this year and the world rejoiced. Voice control of your Sonos system is one of those holy grails. The integration is expected to be available at some point in 2017. But I’m an impatient geek so, while I’m waiting for official support to be available, I spent an hour yesterday getting this working using freely-available open-source tools. You can do this, too, and I’ll walk you through what you’re doing and how to get started.
On Tuesday, wireless speaker manufacturer Sonos summoned the press to Manhattan to show off some new software features they’ve been working on and, in doing so, painted a picture of a more open Sonos experience. Demonstrating Amazon Alexa voice control and Spotify app integration, Sonos showed a not-too-distant future where customers have the ability to control their Sonos products in a variety of new ways without sacrificing any of the existing benefits of the Sonos platform.