If you watch the Grammy Awards on Sunday night and don’t skip the commercials, you’re likely to see something that reminds you of Apple’s “1984”: a new commercial from Sonos targeted at ridding the world of a new disease, The Silent Home. Previewed to the press this week in Boston, the spot is effective at delivering its message and is perhaps the clearest advertising we’ve seen yet from Sonos. View it in advance of the Grammy’s right here (or on YouTube if you prefer that sort of thing).
Sonos and Amazon jointly announced their Alexa integration earlier this year and the world rejoiced. Voice control of your Sonos system is one of those holy grails. The integration is expected to be available at some point in 2017. But I’m an impatient geek so, while I’m waiting for official support to be available, I spent an hour yesterday getting this working using freely-available open-source tools. You can do this, too, and I’ll walk you through what you’re doing and how to get started.
On Tuesday, wireless speaker manufacturer Sonos summoned the press to Manhattan to show off some new software features they’ve been working on and, in doing so, painted a picture of a more open Sonos experience. Demonstrating Amazon Alexa voice control and Spotify app integration, Sonos showed a not-too-distant future where customers have the ability to control their Sonos products in a variety of new ways without sacrificing any of the existing benefits of the Sonos platform.