Apple TV has grown into one of the most popular streaming services for premium original content. In 2026, the platform continues to attract viewers with acclaimed shows like Severance, Slow Horses, and The Morning Show, along with a growing library of movies, documentaries, and family programming. If you’re considering a subscription, here’s everything you need to know about Apple TV pricing, free trials, and available features in 2026.
Apple TV Price Breakdown
Apple TV remains a standalone subscription service focused on original content rather than a large catalog of licensed shows and movies.
U.S. Monthly and Annual Pricing
In the United States, Apple TV costs $12.99 per month after the free trial period. Apple also offers an annual subscription option in some regions, which can provide savings compared to paying monthly.
The subscription includes:
- Unlimited access to Apple Originals
- Ad-free streaming
- 4K HDR and Dolby Vision support on compatible devices
- Dolby Atmos audio for supported content
- Offline downloads for mobile viewing
- Family Sharing support
Student Discount for Apple TV
Students have an additional way to access Apple TV.
Eligible subscribers to the Apple Music Student Plan receive Apple TV at no extra charge in participating regions. This makes it one of the more affordable streaming options for college students already paying for Apple Music.
Apple One Bundle and Apple TV
Apple TV is also included in the Apple One subscription bundle.
Apple One combines services such as:
- Apple TV
- Apple Music
- iCloud+
- Apple Arcade
New Apple One subscribers can typically access a one-month free trial if they have not previously used the included services.
Apple TV Free Trial in 2026
Apple continues to offer multiple ways to try the service before paying.
Free Trial: Try Before You Buy
New subscribers can sign up for a 7-day free trial directly through the Apple TV app or the Apple TV website.
3-Month Free Trial With Apple Device Purchase
Customers who purchase a qualifying new iPhone, iPad, Mac, or Apple TV device can receive three months of Apple TV free. The offer must generally be redeemed within 90 days of activating the new device.
How to Activate the Trial
- Set up your eligible Apple device.
- Open the Apple TV app.
- Sign in with your Apple Account.
- Select the free trial offer if it appears.
- Confirm your subscription details.
What Happens After the Trial?
Once the trial ends, the subscription automatically converts to a paid plan unless canceled before the renewal date.
Can You Cancel Apple TV After the Free Trial?
Yes. Apple allows users to cancel at any time through their Apple Account subscription settings. If canceled before the trial expires, you won’t be charged for the next billing period.
Where and How You Can Watch
Apple TV is available on a wide range of devices.
Apple Devices
You can watch on:
- iPhone
- iPad
- Mac
- Apple TV 4K
- Apple Vision Pro
Smart TVs and Streaming Devices
The Apple TV app is available on many:
- Samsung smart TVs
- LG smart TVs
- Sony smart TVs
- Roku devices
- Amazon Fire TV devices
- Google TV devices
- Gaming consoles
Web Browser
You can stream directly through Apple’s web platform without installing additional software.
Sharing With Family
Apple TV supports Family Sharing, allowing up to six family members to access the subscription using their own Apple Accounts at no additional cost.
FAQs
No. Apple TV focuses on original shows, movies, documentaries, and sports programming rather than traditional live TV channels.
Yes. Apple TV remains completely ad-free.
Yes. Subscribers can download content to supported devices and watch without an internet connection.
Summary
Apple TV continues to offer a simple streaming experience in 2026. The service includes premium original content, high-quality video and audio support, offline downloads, and family sharing. Multiple free trial options also make it easy for new users to test the platform before committing.
Conclusion
If you’re interested in exclusive Apple Originals rather than a massive back catalog, Apple TV remains a compelling option in 2026. Between the 7-day free trial, device purchase promotions, student benefits, and Apple One bundles, there are several ways to try the service and decide whether it fits your entertainment needs.
