Apple’s “Welcome Home” event takes place on Tuesday, October 13, 2026, at 9:00 a.m. Eastern Time (ET) in New York City, which translates to 6:00 a.m. Pacific Time. The company is hosting a special media experience in Tribeca, where it is expected to introduce new smart home products, including an updated HomePod mini, Apple TV 4K, and its long-awaited smart home hub.
Apple confirmed the event through a teaser shared by marketing chief Greg Joswiak on October 8. As we previously reported, the invitation carries the “Welcome home” tagline, suggesting a major expansion of Apple’s connected home ecosystem.
The event begins at 9:00 a.m. EDT on October 13. Here is the complete US time zone breakdown, including Alaska and Hawaii.
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| US Time Zone | Event Time |
|---|---|
| Eastern (EDT), New York | 9:00 a.m. |
| Central (CDT), Chicago | 8:00 a.m. |
| Mountain (MDT), Denver | 7:00 a.m. |
| Pacific (PDT), Los Angeles | 6:00 a.m. |
| Alaska (AKDT), Anchorage | 5:00 a.m. |
| Hawaii (HST), Honolulu | 3:00 a.m. |
All these timings apply to Tuesday, October 13, 2026. Arizona, which does not observe daylight saving time in most areas, will also see the event begin at 6:00 a.m. MST.
Apple Welcome Home Event Time Around the World
For international audiences, the event takes place during the afternoon in Europe, evening in Asia, and early morning on October 14 in parts of Oceania.
| Country or Region | Local Time | Date |
|---|---|---|
| Canada (Toronto) | 9:00 a.m. EDT | October 13 |
| Mexico (Mexico City) | 7:00 a.m. | October 13 |
| Brazil (São Paulo) | 10:00 a.m. | October 13 |
| UK (London) | 2:00 p.m. BST | October 13 |
| Germany, France, Italy | 3:00 p.m. CEST | October 13 |
| UAE (Dubai) | 5:00 p.m. GST | October 13 |
| Pakistan | 6:00 p.m. PKT | October 13 |
| India | 6:30 p.m. IST | October 13 |
| Singapore, China | 9:00 p.m. | October 13 |
| Japan, South Korea | 10:00 p.m. | October 13 |
| Australia (Sydney) | 12:00 a.m. AEDT | October 14 |
| New Zealand (Auckland) | 2:00 a.m. NZDT | October 14 |
These conversions account for daylight saving time where applicable.
How to Watch Apple’s Welcome Home Event
Apple has confirmed an in-person media experience, although it has not announced a public livestream or traditional keynote presentation.
Unlike its September iPhone launch, the Welcome Home gathering does not currently appear on the official Apple Events website.
You can follow the announcements through:
- Apple Newsroom for official product announcements and specifications.
- Apple’s YouTube channel for any promotional videos released during the launch.
- The Mac Observer for product coverage, technical details, and availability updates.
The 9:00 a.m. ET start time applies to the New York media gathering. Apple has not confirmed when individual product announcements will appear online.
What to Expect From Apple’s October 13 Event
Apple is expected to introduce three major products as part of its expanded smart home strategy:
- Apple Home Hub: A new display-equipped device expected to combine smart home controls, Siri, and household information. Our Home Hub preview covers the biggest unanswered questions.
- HomePod mini 2: A hardware refresh with a faster processor, improved Siri capabilities, and potentially new colors.
- Apple TV 4K: An updated streaming device expected to feature a newer processor, improved wireless connectivity, and AI-powered Siri features.
Apple could also announce additional smart home accessories and partnerships, although the final lineup remains unconfirmed.
For US viewers, 9:00 a.m. ET and 6:00 a.m. PT are the key times to remember. Keep an eye on Apple’s official channels for product announcements and pricing details as the Welcome Home experience gets underway.
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