A Cross Platform HomePod Could Be Apple’s Next iPod

1 minute read
| Devil's Advocate

Apple is making a mistake by not making HomePod cross platform.  If it did, the HomePod could become Apple’s next iPod.

When Apple launched the iPod, it was tethered to Macintosh only. Things only took off for Apple in the most profound ways when those inside of Apple finally convinced Steve Jobs to put the iPod and iTunes out for Windows.  It created the legendary “Halo Effect” that also increased sales of Macintosh.

The huge rush of revenue and entrance into the world of consumer electronics launched Apple into a trajectory to become the most valuable corporation on earth. Had they kept the artificial limit tethering the iPod only to the Mac, Apple would be profoundly different today.

HomePod

HomePod

The Next iPod

Apple has the same opportunity with the HomePod, but so far is blowing it.  The next “thing” in tech will be human interaction with smart agents like Alexa, Bixby, Cortona, OK Google, and Siri.  Nothing of note done currently with assistants needs to be tethered to a particular operating system, or even an ecosystem.  These agents can be their own thing.

And that can be a dangerous thing for Apple.

For example, Apple weirdly limits HomePod to just Apple Music (i.e., no native support for Spotify). But there is no inherent technical difficulty to integrate 3rd party services. By not providing access to agent level services that people may want, at some point, it may drive consumers off to a smart agent that offers the greatest “agent ecosystem.”

And right now, Amazon is winning on that front by being available on every operating system and being more open to 3rd party services. If a smart agent can be its own ecosystem, and is the next big ecosystem, Apple may miss the boat by cloistering itself.

But it is still early days, and frankly, Apple has nothing to lose by making HomePod cross platform.  Actually, by making a HomePod setup application for Android devices, and letting Android users access Apple Music through that app so it is also available on HomePod, it lets a broader audience adopt the HomePod. That is an important “in” to the next big thing.

4
Leave a Reply

Please Login to comment
3 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
3 Comment authors
gGrantJohn Kheit Recent comment authors

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  Subscribe  
newest oldest most voted
Notify of
gGrant
Member
gGrant

I have absolutely no interest in home automation, but I have a fantasy that HomeKit is secure and just about everything else isn’t. Then everything that works with HomeKit plus other systems is insecure, but things that are HomeKit-only are secure. And ultimately, I see limited choice a consequence of security for HomeKit, and that’s a price worth paying. There are more ifs in that para than ever used in history before it, but that’s my wish… If home automation ever becomes something worth using, HomeKit will be secure and limited good choice is sufficient. I have no interest in… Read more »

gGrant
Member
gGrant

Agree that HomePod should be platform agnostic, as Apple Music is agnostic. And probably will be. There is a school of thought that Siri will become an Operating System of its own, opening computing to even wider markets than iOS. Home Pod would have a place there. I see where this is going (message John, make an appointment, email Jeff, call Bryan – and if it gets a screen, Instagram the latest photo of Kelly, etc), but frankly how close are we to that being functional more than 50% of the time? Don’t worry about Spotify too much. It hasn’t… Read more »