The ‘Uncanny Valley’ Mac Pro - Failure on Arrival

· John Kheit · Devil's Advocate

Apple should consider dramatically cutting the price of the new Mac Pro when it announces availability, and it should be releasing a more current update within 12 months to make the Mac Pro competitive.

 

Mac Pro: All Apologies, Signed Apple Pundits

· John Kheit · Devil's Advocate

Apple’s new Mac Pro is a great machine, but John Kheit argues that it leaves a hole for enthusiasts, and that those enthusiasts are walking away from Apple.

Tim Cook Is a Failure at Operations

· John Kheit · Devil's Advocate

Apple China flag

Operations are supposed to be what Tim Cook does best. Under Steve Jobs he was the Chief Operating Officer at Apple. And while he may have done a great job there, he is a failure at it as CEO.

Apple Needs to Expand Its Product Grid to Include an Edition Category

· John Kheit · Devil's Advocate

Designers would win by being able to make more focused and less compromised designs; consumers would win with more choices; Apple would win with greater focused products, more revenue, better margins, and better market share.

iPhones Aren't Addictive, They’re Just Useful

· John Kheit · Devil's Advocate

A new meme of complaining to mommy Apple that your iPhone is too addictive is gaining momentum amongst a growing bastion of meek minds hiding their own many failings behind their favorite veil of victimhood.

Will the Cellular Apple Watch Cause Cancer?

· John Kheit · Devil's Advocate

apple watch series 3 lte

John Kheit ponders that if cellular Apple Watches are always left always on, that there is a fair chance at some point people will determine that cellular Apple Watches cause cancer.

Apple Blows Security

· John Kheit · Devil's Advocate

Reaching for Apple Security

John Kheit thinks that Apple is mismanaging security, and that its quality assurance and attention to detail have gone to hell.

The Cloud Is a Lie

· John Kheit · Devil's Advocate

The cloud is a lie.  John Kheit argues that if you believe in the cloud, you’re not only a sucker, you’ve been brainwashed into accepting your lot as a 2nd class digital citizen. According to him, the cloud is a lie because it convinces you of at least two Stockholm syndrome things: (1) you don’t deserve to own or control your own data, and (2) security for your data does not matter.

Apple Has Missed the Plot

· John Kheit · Devil's Advocate

MacBook Pro with Touch Bar DJ demo at

John Kheit thinks Apple has lost the plot about what users need in Apple devices, especially with creative pros. He argues that Microsoft nailed it with Surface Studio, while Apple’s new MacBook Pro is a far cry from a pro Mac.

Apple Hates Music Lovers Who Want to Own Their Music

· John Kheit · Devil's Advocate

Apple Music favors streaming over owning music

John Kheit is in a frothing-at-the-mouth rage about iTunes in iOS and macOS Sierra. From missing ratings to iCloud downloads for songs that should be local, he’s fighting mad.

iPhones Are Now Faster than Macs

· John Kheit · Devil's Advocate

The Tortoise vs. the Hare

It’s official—well at least according to reported Geekbench scores spotted in the wild! iPhones are now faster than Macs! The latest, and most recently updated, 2016 12” MacBook is slower than the iPhone 7 Plus.

Apple Might Destroy the EU

· John Kheit · Devil's Advocate

Could Apple Destroy the EU?

It looks like the European Commission (EC) will rule against Apple and Ireland’s tax arrangement. If the European Union (EU) bullies Ireland (via the EC or other proxy) and basically rules that Ireland doesn’t have the sovereign right to set its own tax rates, there is some chance it could be a wedge issue that pushes Ireland to decide to leave the European Union.

Renaming Apple Products and Other Deck Chair Shuffles

· John Kheit · Editorial

[Product]

Since Apple is busy re-arranging deck chairs rather than actually making a new product, the least they can do is fix their wacked-out product naming scheme. John Kheit has some ideas on taming those names and modernizing Apple’s approach.