Former Apple Engineer Claims Tim Cook Made Apple Boring

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Former Apple engineer Bob Burrough has been arguing that CEO Tim Cook has made Apple boring. In a combination of tweet storm and an interview with CNBC stemming from said tweetstorm, the engineer said Mr. Cook has eliminated conflict within Apple, sapping its vitality in the process. Mr. Burrough argued that Steve Jobs ruled with ever-shifting chaos, where product triumphed over hierarchy. Under Tim Cook, he said, Apple is siloed, smooth, and essentially complacent. Former Apple wunderkind Tony Fadell coincidentally tweeted just last week that Steve Jobs did not manage through conflict, and others have taken issue with Mr. Burrough, too. The reality is that any one person’s perspective never tells the whole tale, but his opinions make for an interesting read. You can see the whole tweetstorm in this tweet and in the CNBC story.

Check It Out: Former Apple Engineer Claims Tim Cook Made Apple Boring

4 Comments Add a comment

  1. MarcusNewton

    I think Tim Cook did the right thing in the long run. Conflict and chaos might be good for a small company or start-up, but a large multi-national company needs smooth operations.

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