Facebook Chief Executive Mark Zucerkberg plans to integrate Facebook Messenger, WhatsApp and, Instagram. A detailed report in the New York Times said that the move could happen at the end of 2019 or 2020. Mr. Zuckerberg reportedly wants all the services to use end-to-end encryption. It would mean that a user with a Messenger account, could send an encrypted message to a user with just a WhatsApp account, for instance.
By stitching the apps’ infrastructure together, Mr. Zuckerberg wants to increase the utility of the social network, keeping its billions of users highly engaged inside its ecosystem. If people turn more regularly to Facebook-owned properties for texting, they may forgo rival messaging services, such as those from Apple and Google, said the people, who declined to be identified because the moves are confidential. If users interact more frequently with Facebook’s apps, the company may also be able to build up its advertising business or add new services to make money, they said.