Apple’s Mac business alone amounts to $23 billion annually. Jean-Louis Gassée reminds us that’s as much as the annual revenues of the Northrop Grumman Corp. That’s not something to take lightly. Also, a defocus from Apple branded displays and routers could simply drive customers into the arms of the competition in other closely related product areas. Even computers. Rene Ritche calls it the “Horn Effect.” Page 2 of Friday’s Particle Debris has the conversation.
According to CNET, “Microsoft’s ambitious love letter to creative professionals is the touchscreen iMac of your dreams.” That’s the Surface Studio, and the reviews, which are now starting to appear in print, back up the original assessment that this is a beautiful, functional, innovative computer for creative professionals. While not perfect in the first version, it has the capacity to cause these professionals to take Microsoft much more seriously in this market than before. Page 2 of Particle Debris sizes up this challenge to Apple.
There’s a huge difference between a guaranteed secure communication and one that is feared to be compromised. In the former, people and governments are truly free to share and negotiate. In the latter, suspicion and fear color all conversations and stymie progress. And it always seems that encryption compromises to catch the bad guys end up being justified against political enemies as well. This article at The Guardian makes the case for absolute privacy, using WhatsApp. It does so in a very direct, compelling way in the context of international diplomacy. It’s all on page 2 of Particle Debris.
It almost seems that time has passed Apple by. Back in 2012, the 3rd gen Apple TV with 1080p support was a decent little set-top box. Since then, the TV industry has raced forward. Content providers have developed new delivery modes and strategies, and the broadcast and display technologies have advanced as well. Apple, however, seems to have frittered its time away and failed to advance its vision and its hardware. In fact, Yoni Heisler at BGR makes the case that Apple has no idea what it’s doing. The discussion is on page 3 of Particle Debris.
Apple’s revolutionary Touch Bar on the new, 2016 MacBook Pros required a lot of engineering development. It uses an ARM sub-processor and a variation of watchOS. But most importantly, it forms the basis for a new system architecture, according to Apple SVP Phil Schiller. It could create things heretofore not even envisioned. Particle Debris page 2 points to an exclusive C|NET interview with Mr. Schiller who explains why it took four years to develop.
History will probably record that the delay in Apple’s 2016 MacBook Pro/Air involved the development of some new Apple technologies getting out of sync with Intel’s CPU/GPU roadmap. First, we know that Apple elected to skip a CPU generation, waiting for Skylake with Thunderbolt 3 support. Recently, a leaked Intel roadmap and some analysis of the integrated GPU cycle explains why Apple may have to wait again until 2018 for it’s next major refresh. Particle Debris page 2 explores Apple’s Intel headache.
UBS financial analyst Steve Milunovich has presented an interesting theory about Apple’s Ambient strategy: “…different input/output methods that can be flexibly utilized depending on the situation (sitting, walking, running, driving). Collectively these devices offer the capability of earlier products … delivered as a seamless user experience.” In addition, the notion of created and evolving scarcity punctuates the Apple strategy. Particle Debris page 2 explains it.
Mark Gurman at Bloomberg is reporting that Apple is working on a smart home device, similar to the Amazon Echo, using the Siri voice assistant. Apple doesn’t have a vast product inventory to leverage from like Amazon, and other kinds of assistance depend on considerable, often creepy, personal information. So home automation seems to be Apple’s angle. Will that approach work? Page 2 of Friday’s Particle Debris explores.
Apple engages in relentless technical progress. But when the iPhone 7 design was leaked, many bloggers blinked, then seized the opportunity for rabble-rousing. It’s turning into a rinse-repeat cycle by the pundit sheep. Particle Debris page 2 takes a look at analysis by Jean-Louis Gassée who properly sizes up Apple’s invitation: “We’re going wireless, please join us.“
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Apple’s macOS Sierra launches on September 20th. Last year. John wrote a detailed article on how to do a clean install of OS X El Capitan. That is, if one were highly motivated to do an awful lot of work. The article applies equally to a clean install of macOS Sierra this year. If John couldn’t talk you out of it and a clean install is what you really want to do with Sierra, here’s a link to his 2015 tutorial so you can make a decision.
The computational demands placed on a mobile device, like an iPhone, are staggering. The iPhone 7 camera system performs 100 billion operations on each photo in 25 milliseconds. Plus, strong, fast encryption, facial recognition and fingerprint recognition, to name a few, are technologies that haven’t been paramount on the desktop or notebook. Could it be that Apple’s extreme focus on mobile computation is causing traditional products to take more of a back seat? John ponders on page 2 of Particle Debris.
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It’s true that there are logical dilemmas with Apple’s iPhone naming scheme. Apple has never formally explained the reasoning for its nomenclature. And so, journalists have taken their best shot at explaining the logic of the “S” years and the presumed “tick-tock” cycle. But while some think it’s crazy, there may be genius behind the craziness.
Our friends at Stack Commerce have put together an iPhone 7 giveaway to celebrate Friday’s launch. All you have to do to enter is sign up to receive TMO’s deal emails, something you should do anyway. You can earn extra entries by promoting the giveaway, too. Check out the giveaway’s webpage for the details, and good luck!