App Store Privacy Labels
Announced at WWDC 2020, developers will be required to add to their app’s page the kinds of data that it uses. Examples include:
- Identify all possible data collections and uses, even if certain data will be collected and used only in limited situations.
- Apps should follow the App Store Review Guidelines and any applicable laws.
- Developers are responsible for keeping responses accurate and up to date. If practices change, update responses in App Store Connect.
Data Types that apps can potentially access include: Contact Info, Health & Fitness, Financial Info, Location, Sensitive Info, Contacts, User Content, Browsing History, Search History, Identifiers, Purchases, Usage Data, Diagnostics, Other Data.
Data Usage categories are also listed: Third-Party Advertising, Developer’s Advertising, Analytics, Product Personalization, App Functionality, Other Purposes.
If a developer plans to use any of this data it has to be revealed up front on every app page.