Samsung is planning a major product event this summer, and it looks like the company wants to beat its biggest rival to the punch. On July 22, the tech giant will host a gathering in London to show off its latest gadgets. Alongside new folding phones, the big surprise is a pair of smart glasses powered by an advanced virtual assistant. The move signals a clear shift as the hardware maker tries to establish its position in the next era of wearable technology ahead of competitors.
Samsung partners with Gentle Monster to build display-free eyewear
Samsung teamed up with eyewear brand Gentle Monster to design its first smart glasses, tentatively called Galaxy Glasses. The wearable skips a built-in screen entirely. Instead, it relies on a high-definition camera, speakers, and a microphone to interact with the person wearing it.
The goal is to create a device that looks like regular glasses but functions as an always-on assistant. The hardware maker plans to connect the glasses to its existing network of smartphones and home appliances to make daily tasks easier.
The glasses use Google software and Gemini to answer questions
The core of the device revolves around a new operating system called Android XR, co-developed with Google. Instead of tapping a screen, users will speak to the AI assistant to get things done.
The system uses Gemini to look at live video captured by the camera and then speaks answers directly into the user’s ear. This heavy reliance on artificial intelligence allows the device to process real-world information instantly, acting as a bridge between the physical environment and digital data.
Apple trails behind with its own wearable device release timeline
While the Galaxy Glasses are expected in the third quarter of 2026, Apple is moving at a slower pace. Rumors indicate the competing device might not see a full release until 2027, giving its rival a massive head start.
Early reports suggest that Apple’s future smart glasses could feature hands-free interactions, but the first version will likely mirror the display-free approach. The competitor’s version is expected to rely heavily on Siri for processing voice requests and analyzing visual information from built-in cameras.
The July event will give the world a clear look at how the industry envisions the future of personal electronics. If the Galaxy Glasses succeed, the device could push other brands to move faster. Consumers will soon decide if talking to an invisible assistant through a pair of sunglasses is the next logical step for daily tech use.
