Apple dropped a new Shot on iPhone video Monday. Titled ‘Powder’, it featured X Games snowboarders taking on fresh snow, and Cult of Mac spoke to its director, Joe Carlino.

“Lately I’ve been making content with ESPN X Games the last two years that is 100% shot on iPhone,” Carlino said. The great thing about shooting on iPhone in this context is how quick and easy it is. The small form factor devices make it easy to capture action footage that’s good enough to be used on both social media and TV broadcasts. “[Last fall], a friend of mine who works internally at Apple reached out to me about doing a full-on backcountry powder video,” he continued.

Smartphone makers, not least Apple, have long hoped that the widespread rollout of 5G will encourage users to buy new, compatible, devices. However, Wired highlighted some recent research that indicated this might not be the case.

Research released this week by analyst firm Gartner predicts that UK smartphone sales will not just fail to surge, they will flatline with zero per cent growth expected. Despite the continuing rollout of the 5G network and additional 5G-ready phones coming on the market, the UK is literally not buying into the 5G hype. This is more bad news after a poor year for major smartphone manufacturers in 2019: in the opening quarter Apple and Samsung combined sold almost 17.5 million fewer smartphones globally compared to 2018. The reason, analysts explained at the time, was that people did not feel the urge to upgrade their devices as often as they used to, partially because smartphones are now so much more expensive.

The other day, I highlighted the wonderful Unofficial Apple Archive. It was a fantastic resource, full of Apple history. I say ‘was’ because the archive has been almost emptied by DMCA takedown notices, 9to5Mac reported.

Site creator Sam Henri Gold told us that he only wanted to save Apple’s history from being lost after the EveryAppleAds YouTube channel was taken down in April 2017… Gold said at the time that he was aware this could happen. Sam knows his efforts could be rendered useless with one word from Apple. But he hopes the amicable and educational nature of the archive will keep it online, because the Apple community deserves no less. “I think we’ve seen what a world without a public archive would look like, a world littered with tiny archive channels, maybe one or two god-awful screen recordings of keynotes with giant […] watermarks. That’s not a world I want to live in.”