Tim Cook Positions Privacy as Apple's Best Product

Under Tim Cook’s leadership, privacy is Apple’s best product.

In 2018, no issue is more important than user privacy–or the lack of it. We’re tracked by private industry on an unprecedented scale…If you want to be part of this world, designed by advertisers and tech giants, you must relinquish your right to privacy…Well, unless you use Apple’s products.

I’ve been Apple is pushing privacy as a feature for a while now. Privacy is the main differentiator between Apple and its competitors. Non-tech people who hold an iPhone Xs and an Android flagship aren’t going to notice differences in screen, CPU speed, camera specs, etc. But if you tell them that Apple products are more private, then you may have sold a product.

New Video Shows iPhone XS Camera is Bonkers Good

The camera technology in the iPhone XS looks pretty impressive, and Apple has a video showing off some of what it can do with video. The video shows off the slow motion, time lapse, and 4K features in a little under a minute. You get to see how the shots were set up along with the footage they capture. It’s beautiful and makes me want to get my hands on an iPhone XS right now instead of on September 21st when deliveries start.

iOS 11: How to Use Smart Invert

The iPhone and iPad’s accessibility features offer a sort of “dark mode” that’ll invert the colors on your screen without messing with images and other media. It’s awesome for those who have trouble viewing iOS devices using the default color scheme, but it’s also handy to make your screen less bright in the dark!