Why did Planet of the Apps tank? It’s not because it wasn’t compelling or that it was poorly edited; it’s because Apple sucked at marketing the series. Or at least that’s what Gary Vaynerchuk says. Business Insider caught his comments from an Ask Gary Vee video. Vaynerchuk, who was one of the celebrity business mentors on the show, said,

I was on an Apple show, ‘Planet of the Apps,’ Gwyneth [Paltrow], Will[.i.am], Jessica Alba, and me. And Apple didn’t use me or Vayner to do the marketing, and did everything wrong. Apple!

He goes on to say he was frustrated during Apple’s marketing meetings, Apple did “everything wrong” with its marketing, and Jimmy Iovine should’ve been more involved. Considering how flat the show was, it’s hard to imagine any level of marketing would’ve helped make the show a success.

Laurene Powell Jobs invested some of her immense fortune in The Atlantic magazine in 2017. If you’ve been wondering what she’s been up to since, Politico (via Philip Elmer-DeWitt) reported a major expansion of The Atlantic’s political coverage, including 10 new job openings. From Politico:

The Atlantic is posting 10 new jobs today, including three White House reporters and two Pentagon reporters. There are also new openings to cover the State Department, intelligence, immigration and politics. The Washington hiring spree is part of a broader expansion announced in February under new majority owner Laurene Powell Jobs and Atlantic Media chairman David Bradley.