Apple launched a new advertising campaign called Switch to iPhone at apple.com/switch. The campaign trades the white of the company’s original I’m a PC campaign for dark pastels and simple, compelling imagery. The message is that it’s simple to switch to iPhone, which is faster, that your music will sound better, and that moving your photos is easy. Watch the four videos that make that argument in our full story.
TMO Background Mode Interview with Computer Historian and Author David Greelish
David Greelish is an author, podcaster and personal computer historian. Back when he was in college in the mid-1980s, he got a job in one of the early computer stores that was also an Apple dealer. They sold all kinds of PCs, but David fell in love with the Mac. While he couldn’t afford one, his quest continued until he was able to acquire a used Lisa (that ran Mac software). Like many of us, he fell in love with the early computer movement, and that started his obsession with computer history. He’s the founder of the Historical Computer Society, the Atlanta Historical Computing Society, and was Cofounder/Director of the first Vintage Computer Festival S.E. His interviews with industry luminaries are legendary. Take a walk down computer memory lane with me and David.
Leaked Pics Compare iPhone 8 Size to iPhone 7s and 7s Plus
It’s a pretty safe bet we know what the still unconfirmed iPhone 8 will look like when it’s unveiled this fall, and now we have a better idea of how it stacks up size-wise with the iPhone 7s and iPhone 7s Plus. Reports so far say the iPhone 8 will be about the same size as the iPhone 7 and iPhone 7s, and that’s exactly what we’re seeing in the leaked phone mold photos.
Apple's Driverless Test Car Caught in the Wild
Apple’s driverless test car—a Lexus SUV—was caught in the wild by a MacRumors reader. There’s nothing earth-shattering about catching Apple’s autonomous vehicle in the wild—it’s been done before. But, I enjoy these reminders that Apple is going full steam ahead on developing driverless technology. Project Titan leaks have dramatically slowed since Bob Mansfield took it over, but testing obviously continues apace. MacRumor‘s Juli Clover has some additional details on this particular spotting.
Ford's Interest in Autonomous Cars, iOS 11 Wish List - TMO Daily Observations 2017-05-22
The car market just took an interesting turn because Ford’s new CEO was running the company’s autonomous vehicle division. Bryan Chaffin and John Martellaro join Jeff Gamet to discuss how what that means for the car industry and the other companies with autonomous vehicle aspirations. They also share some thoughts on what Apple may have planned for its iOS 11 announcements at next month’s Worldwide Developer Conference.
114 Year Old Car Company Puts Self Driving Car Exec In Charge
Ford, which turns 114 on June 16th, is out with the old and in with the new. The company is switching CEOs, and Jim Hackett, the new guy in charge, just happens to be the executive who was in charge of autonomous vehicles at Ford. From The New York Times:
Ford Motor replaced its chief executive, Mark Fields, on Monday and vowed to catch up in the race to build self-driving cars and define a new era in personal mobility. The company said Jim Hackett, who had overseen the Ford subsidiary that works on autonomous vehicles, would immediately take the reins from Mr. Fields.
Mr. Hackett said the board had given him a free hand to transform the nation’s No. 2 automaker, including seeking alliances with Silicon Valley firms, changing its product lineup, and divesting itself of unprofitable global operations.
Driverless cars are the future. It remains to be seen if Apple’s own autonomous vehicle efforts—Project Titan—result in an Apple Car, but the entire auto industry is becoming ever-more focused on driverless cars.
Drive Genius 5 Standard License: $39
We have a deal for you today on the venerable Mac utility Drive Genius 5. This software helps monitor and manage your storage device and its files with 19 different built-in utilities. It’s $39 [corrected to match the deal] through us, some 60% off.
Nike Unveils VaporMax Flyknit Apple Watch Bands
Nike wants your Apple Watch to match your shoes, so the company is launching a new line Nike+ of sport bands. The “Day to Night” line match the company’s Nike Air VaporMax Flyknit running shoes with color coordinated Apple Watch Nike+ bands.
RSA Sues Apple Claiming Apple Pay Patent Infringement
RSA filed a lawsuit against Apple and Visa over the weekend claiming the iPhone maker’s Apple Pay feature infringes on patents it owns. The company says it holds 13 patents covering Apple Pay technology, and hasn’t been able to get Apple or Visa to pay for licensing.
Fixing Album Art, Cracked iPads, and UPnP Dangers – Mac Geek Gab 658
Your geeks start with some tips: dealing with a bad key on your keyboard, restoring the proper album art after iCloud Music Library has done its part, and dealing with a damaged SD card. Then it’s on to some questions, like whether or not UPnP is dangerous for you or what to do when you hear your Mac’s fans running more frequently than you think is necessary. All this and more, just after you press play!
