Apple Watch Hermès Series 12 arrives in a radiant gold titanium finish, paired with a Noir satin Clou de Selle band with a gold clasp and a new Rocabar Club band that carries a three-dimensional H pattern. Apple announced the Hermès edition alongside the standard Series 12 today, with pre-orders open now and in-store availability…
Apple Event
New Apple Watch Bands for Series 12: Every Sport Band, Sport Loop, Milanese and Modern Buckle Color
Apple refreshed its Apple Watch band lineup alongside the Series 12 today, with four new Sport Band colors, four new Sport Loop colors, two new Milanese Loop finishes and a Modern Buckle made from a new woven material. The new bands go on sale with the watch, which starts at $399 and reaches stores on…
The Full Apple Fall Bundle: What iPhone 18 Pro, AirPods 5 and Apple Watch Series 12 Cost Together
Buying the three headline products from today’s Apple event at their US starting prices costs $1,727: $1,199 for the iPhone 18 Pro, $129 for AirPods 5 and $399 for Apple Watch Series 12. Choosing the top option in each category, the iPhone 18 Pro Max at $1,299, AirPods 5 with Wireless Charging Case at $149…
AirPods 5, Apple Watch Series 12, and Ultra 4 went up for pre-order September 9
Three of the four hardware products Apple announced today can be ordered right now. AirPods 5 from $129, Apple Watch Series 12 from $399 and Apple Watch Ultra 4 from $799 all opened for pre-order on September 9, while the iPhone 18 Pro and iPhone 18 Pro Max do not go on sale until Saturday,…
iPhone 18 Pro trade-in: What Apple's $175 to $885 range means for your iPhone
Apple publishes a trade-in range rather than per-model dollar values. In the US, trading in an iPhone 13 or later is worth $175 to $885 in credit toward a new iPhone, and in the UK an iPhone 16 Pro or later is worth up to £455. Apple does not publish a separate figure for the…
iPhone 18 Pro Price in Canada, Singapore and the UAE: Confirmed Regional Prices
The iPhone 18 Pro costs C$1,749 in Canada, S$1,899 in Singapore and AED 5,099 in the UAE, with the iPhone 18 Pro Max at C$1,899, S$2,099 and AED 5,499. All three figures are for the 256GB base model and come from Apple’s regional newsroom copies of today’s press release. In the US the phones start…
iPhone 18 Pro Max vs iPhone 17 Pro Max: What $100 More Buys You
The iPhone 18 Pro Max starts at $1,299 with 256GB, $100 more than the iPhone 17 Pro Max did at launch, and for that Apple has added the 2-nanometer A20 Pro chip, a variable aperture main camera, up to 45 hours of video playback against 39, and a charging claim of five minutes on a…
iPhone 18 Pro vs iPhone Air: Thin and Light or the Full Pro Camera?
The iPhone 18 Pro starts at $1,199 and is the phone with the full Pro camera system, a 2-nanometer A20 Pro chip and up to 36 hours of video playback. The iPhone Air is the 5.64 mm, 165-gram phone with a single 48MP rear camera and up to 27 hours of playback, and Apple has…
iPhone 18 Pro vs iPhone 17: Is the Pro Worth the Extra Money in 2026?
The iPhone 18 Pro costs $1,199 with 256GB, and the iPhone 17 started at $799 with the same storage according to launch reporting, a $400 gap. For that money the Pro adds the 2-nanometer A20 Pro, a variable aperture main camera, up to 36 hours of video playback against 30, and storage up to 2TB…
iPhone 18 Pro vs iPhone 15 Pro: Is It Finally Time to Upgrade a Three-Year-Old Pro?
The iPhone 18 Pro starts at $1,199 and, against the iPhone 15 Pro from 2023, it offers up to 36 hours of video playback instead of 23, a 2-nanometer A20 Pro chip three generations newer than the A17 Pro, a variable aperture main camera and a 6.3-inch display in place of the 15 Pro’s 6.1-inch…
Apple Watch Ultra 4 Battery Life Explained: 50 Hours, 84 in Low Power, 45 Hours of GPS in Max Extended Mode
Apple Watch Ultra 4 is rated for up to 50 hours of battery life in normal use, up to 84 hours in Low Power Mode, up to 25 hours in Extended Workout mode and up to 45 hours in a new Max Extended Workout mode. Those are Apple’s own figures from today’s press release for…
Apple Watch Ultra 4 Is Official: $799, 50-Hour Battery, S11 Chip and a 100-Mile Race Mode
Apple announced Apple Watch Ultra 4 today at its Surprise and shine event, and the headline numbers are a $799 starting price, up to 50 hours of battery life, a new S11 chip and a Max Extended Workout mode that runs for up to 45 hours. Pre-orders are open now, and the watch arrives in…
Apple Watch Series 12 Price and Release Date: $399, Pre-Orders Open Today, In Stores September 18
The Apple Watch Series 12 starts at $399 in the US, pre-orders opened today, September 9, and the watch arrives in stores on Friday, September 18. Apple also sells it through its upgrade lease at $11.99 per month over 24 months. That is the same $399 starting price as last year’s Series 11. Unlike the…
Apple Watch Series 12 Is Official: Price, Release Date, Health Sensing System and Every New Feature
Apple announced the Apple Watch Series 12 today at its “Surprise and shine” event, with a starting price of $399, pre-orders open now and in-store availability on Friday, September 18. The headline change is a new Health Sensing System that measures heart rate every 5 seconds and heart rate variability every 5 minutes. The price…
The 10 Best iPhone 18 Pro Features, Ranked
The iPhone 18 Pro, from $1,199, arrives on September 18 with a long list of changes: a 2-nanometer A20 Pro, a variable aperture camera, up to 45 hours of video playback on the Pro Max and a smaller Dynamic Island. Not all of them matter equally. This ranking is our read on which upgrades will…
iPhone 18 Pro Second-Wave Launch: What September 25 Means If Your Country Is Not in the First 65
The iPhone 18 Pro and iPhone 18 Pro Max go on sale Friday, September 18 in more than 65 countries and regions, with 20 more countries following on Friday, September 25. Apple has not published either country list in its press release. The one-week gap is the detail that matters if your country is not…
iPhone 18 Pro Design: What Stayed the Same, What Changed, and Why Apple Kept the Shape
The iPhone 18 Pro and iPhone 18 Pro Max carry over the design of the iPhone 17 Pro generation, at 6.3 and 6.9 inches, with a new rear finish and a smaller Dynamic Island as the visible changes. Apple did not present a redesign, and its press release does not claim one. That puts this…
iPhone 18 Pro Bluetooth 6: What Changes for AirPods and Accessories
The iPhone 18 Pro supports Bluetooth 6 through Apple’s N1 wireless chip, the same chip that handles Wi-Fi 7 and Thread. Apple confirmed the version number in its press release and said nothing more about it. The new Bluetooth version arrived on the same day as AirPods 5, which start at $129, but Apple’s AirPods…
iPhone 18 Pro Has Thread: The Smart Home Radio Apple Quietly Added to the N1 Chip
The iPhone 18 Pro’s N1 wireless chip handles Wi-Fi 7, Bluetooth 6 and Thread, according to Apple’s press release. Thread got no stage time at the keynote, but of the three radios it is the one built specifically for the smart home. Apple’s release lists Thread in a single line and does not describe what…
AirPods 5 vs AirPods Pro 3: $129 or $249, Which Noise-Cancelling AirPods Should You Buy?
AirPods 5 cost $129, or $149 with the Wireless Charging Case, and AirPods Pro 3 cost $249. Both now have Active Noise Cancellation, which makes the $120 gap between Apple’s cheapest and most expensive earbuds harder to read than it was a year ago. Until today, ANC on an open-ear AirPods model meant the $179…
iPhone 18 Pro vs iPhone 16 Pro: Two Years of Upgrades Compared, Spec by Spec
The iPhone 18 Pro starts at $1,199 with 256GB, and against the two-year-old iPhone 16 Pro it brings a 2-nanometer A20 Pro chip, a variable aperture main camera, up to 36 hours of video playback versus 27, and a storage ceiling that has doubled to 2TB. The screen size is the same 6.3 inches, and…
watchOS 27 Release Date: September 14, Compatible Apple Watches and Every New Feature
Apple will release watchOS 27 as a free update on Monday, September 14, 2026, four days before the new Apple Watch Series 12 and Apple Watch Ultra 4 reach stores on Friday, September 18. The update runs on Apple Watch Series 9 and later, Apple Watch SE 3, and Apple Watch Ultra 2 and later.…
Everything Apple Announced That You Can Buy Before October
Of everything Apple announced on September 9, most of it reaches customers before the end of the month: the iPhone 18 Pro and Pro Max from $1,199, AirPods 5 from $129, Apple Watch Series 12 from $399, Apple Watch Ultra 4 from $799, and the free iOS 27 and watchOS 27 updates. The iPhone Duo…
Apple Event 2026 by the Numbers: Every Price, Date and Spec in One Table
Apple’s September 9 event produced two iPhone 18 Pro models from $1,199, two AirPods 5 models from $129, an iPhone Duo from $1,999, an Apple Watch Series 12 from $399 and an Apple Watch Ultra 4 from $799. Here is every number Apple has put on the record, in one place. The figures below come…