Bloomberg got pictures of a Lexus that reportedly belongs to Apple. An unnamed source gave the news outlet photos of the Lexus and claimed it emerged from an Apple facility known to be part of Project Titan. That’s Apple’s self-driving car project. The car is a Lexus RX450h SUV, and it has a sporty, “top-of-the-range 64-channel LIDAR, at least two radar and a series of cameras.” One must extend a measure of trust to the unnamed source, but it seems reasonable to imagine this is an Apple vehicle. If not, it’s going to be very like the kind of system Apple would be using to develop its self-driving technology. Apple veteran (legend) Bob Mansfield has refocused and pared down the Project Titan team. Its exclusive focus as of now is thought to be developing a self-driving system before moving on to an actual car. The long and the short of this story, however, is that people care what Apple is doing, even if it’s just testing technology using off-the-shelf components and a nice SUV. Bloomberg has more pics and a GIF of the car.
Music legend and Apple executive Jimmy Iovine wants nothing less than for Apple Music to be, “an overall movement in popular culture.” Apple Music is Apple’s streaming music service, but the company has been running original video content, too. Not so much as, say, Amazon or Netflix, but Bloomberg said its an experiment that could get bigger.
Rumors swirl around Apple like confetti after a wedding. The latest addition to the speculation mill is that Apple is once again looking to enter the money transfer service. Jeff Butts has all the details about what he thinks might be called “Apple Cash.”
We’ve thought for a while that Apple was working on wireless charging for the next iPhone, and a recent patent filing reinforces that. What’s surprising is that the filing suggests the possibility of using a Wi-Fi router to transmit the power, but Apple’s not in that business anymore. Or are they? Jeff Butts thinks it might be too early to sound the death knell for the Airport router, and wireless charging might be the defibrillator needed to bring the device back to life.
Future iPads are going to be designed in part based on changes in society, according to TMO’s own John Martellaro. John, along with Kelly Guimont join Jeff Gamet look at what’s coming for the iPad, and whether or not it’s evolving fast enough.
Andy Hertzfeld from Steve Jobs’s original Macintosh team will be presenting a keynote address at Vintage Computer Festival Southeast 5.0 in Roswell, Georgia. The event takes place on April 29th and 30th, and Mr. Hertzfeld will be speaking on April 29th. This event is dedicated to vintage computers and includes booths, consignments, hands-on activities, exhibits, concessions, and speakers. In addition to Mr. Hertzfeld, Tandy executive Don French will be offering his own keynote presentation. Andy Hertzfeld left Apple in 1984, and in the years since he cofounded Radius (1986), General Magic (1990) and Eazel (via Wikipedia). He also took a lead role in the creation of Google+. Admission for the event is $10 for one day and $15 for two days. Kids 17 and under get in free with a parent or guardian, and students get in free with an ID. The pic below is of Steve Wozniak and Andy Hertzfeld from back in the day.
Apple wants its stores to be the place you hang out at with your friends, and part of the push to make that happen includes a new program called “Today at Apple.” The program includes free seminars to teach creative skills using Apple products taught by employees, and where available, industry experts.
Apple has hired another expert in the fields of augmented reality (AR) and virtual reality (VR). Bloomberg reported that Apple has hired Jeff Norris, an 18-year veteran of the National Aeronautics and Space Administration (NASA).
Apple sure is making it easy for us to believe they’re working on augmented reality, especially when the company hires someone like Tim Dashwood. He’s the guy behind the Final Cut Pro and Adobe Premier 360VR Toolbox plugins for creating virtual reality video, and now he’s on Apple’s payroll.
Apple has hired away a pair of Google’s top satellite experts, according to Bloomberg’s Mark Gurman. Citing unnamed sources, Mr. Gurman reported that Apple hired John Fenwick, who previously led Google’s spacecraft operations, and Michael Trela, head of satellite engineering at Google. They are part of a new hardware team at Apple headed by another former Googler, Dropcam cofounder Greg Duffy.
Apple announced a special Apple Watch badge for completing an outdoor workout on Earth Day. That’s April 22nd, 2017, and you’ll have to complete a 30 minute workout outdoors to collect it.
Apple is once again running into issues with state censorship in China. Chinese newspaper Xinhua reported Thursday that two different agencies will call Apple into their offices to demand Apple tighten up controls over streaming apps available in the App Store.
Apple has put out four videos that take an animated look at yaks, zero-waste initiatives, a breathing building, and making artificial sweat. Each focuses on a different aspect of Apple’s global environmental efforts for Earth Day, which takes place on April 22nd, 2017.
Apple has a lofty goal to stop relying on mining for the raw materials needed to make iPhones, iPads, and Macs. There isn’t a plan for how the company will accomplish that, or at least there isn’t one yet.
Apple is working hard on finishing Apple Park, the so-called spaceship HQ. It’s expected to open in the next several weeks, and new drone footage from YouTuber Duncan Sinfield shows what he called “finishing touches.” There are shots of the trees being planted, inside work through the glorious windows, and more. It’s an excellent look at just how far Apple Park has come since an ailing Steve Jobs pitched it to the Cupertino City Council.
Would Apple ever make a touch screen Mac? Bryan and Jeff chew over recent rumors about Apple making an iMac for creative pros that would compete with Microsoft’s Surface Studio. They also talk about iPhone’s name and Disney’s management of the Star Wars franchise.
Recently, we learned that Apple may be seriously considering the use of a Xeon CPU in its so-called “server-grade” iMac planned for later this year. There are good technical reasons why the use of the Xeon has entered the discussion in what has traditionally been considered a consumer iMac—in contrast to the Mac Pro which has had Xeons all along. John explains.
Facebook just announced its augmented reality platform and Apple has already said it’s very interested in AR. Kelly Guimont and John Martellaro join Jeff Gamet to look at Facebook’s augmented reality plans, what Apple may be working on, and how apps today are preparing us for an augmented reality future.
Facebook is embracing augmented reality and its platform will be something we already have: our smartphones. That’s good news for Apple because Facebook just set bar for what the average user will expect, and it very likely plays into Apple’s own plans for augmented reality on the iPhone.
There’s a new iPad in town—a 9.7-inch model with the lowest prices ever for a full-sized iPad—priced from a mere $329 for a 32GB WiFi-only model (vs. $599 for the least expensive 32GB WiFi-only 9.7-inch iPad Pro). Dr. Mac has been testing one for a couple of weeks and is convinced the biggest difference between it and the 9.7-inch iPad Pro is its price—$270 less than the cheapest 9.7-inch iPad Pro, without an Apple Pencil or Smart Keyboard ($99 and $149 respectively).