The Secret History of the iPhone Isn't So Secret Anymore

· · Cool Stuff Found

The highly anticipated and controversial new book about the development of the iPhone, The One Device: The Secret History of the iPhone, is now available. Initial reviews reveal that the book isn’t the “complete” history of the iPhone that most were expecting, but that it does provide a number of new stories and insights about the inner workings of Apple and the relationships between the company’s executives and its partners during this crucial time in Apple’s history. Early press excerpts from the book caused some controversy, and its release was timed perfectly with last night’s interview with ex-iOS chief Scott Forstall. Check it out now at Amazon, or download the Kindle or iBooks versions to start reading right away.

The Secret History of the iPhone Isn’t So Secret Anymore

Apple Has a New Tear Jerker Commercial Called 'The Archives'

· · Cool Stuff Found

Oh my. Check out Apple’s new commercial called The Archives, and it’s another emotionally-compelling piece. The spot is for the Memories tab in Photos in iOS 10, which can “automatically creates beautiful movies out of the photos and videos in your camera roll in a matter of seconds.” To personify that, Apple shows an elderly craftsman—an old-world archivist—painstakingly putting together a series of images. The action cuts to what appears to be real videos and photos of an expecting family shot on iPhone. Those get made into a movie that the mother is watching years later. The tagline is, “Memories – movies made for you on iPhone 7. Practically magic.” I like the imagery and the analogy.

TMO Background Mode Interview with Other World Computing Founder Larry O'Connor

· · Background Mode Podcast

Larry O'Connor on Background Mode.

Larry O’Connor is the founder and CEO of Other World Computing. Also known as MacSales, it’s one of the most respected suppliers of Apple product upgrades and accessories. OWC started when Larry was in high school. Frustrated with the high prices of Apple II memory expansion, he found his own source and started selling on-line. His small company just kept growing. As growth continued, Larry resisted controlling partners or buyouts and stayed true to his vision: create a profitable, fun place to work for his employees, and take great care of his customers. I asked Larry about the challenges of managing a modern company with hundreds of employees. We also chatted about his concern that Apple has steered away from easily upgradable Macs. If you’ve thought about starting your own company, this episode is a must.

Silicon Valley Company Towns and Going Deep on Tim Cook's Plans for Apple Car - ACM 414

· · Apple Context Machine Podcast

Apple Context Machine Logo

Facebook CEO Mark Zuckerberg and Priscilla Chan have made a major donation to a group helping teachers buy homes near Facebook’s headquarters. Bryan and Jeff think Silicon Valley may need to think even bigger and build some company towns. They also dive deep into Tim Cook’s Apple Car plans, including his three vectors of autonomous vehicles, electric vehicles, and ride sharing services.