How Can We Tell if Our Love for Apple is Logical or Biased?

· · Particle Debris

Apple is our most favored company for perfectly good reasons. Or so we think. And yet there are people who despise the company. How can both attitudes be right?  The reason for this duality may depend on a particular kind of thinking called cognitive bias. John Martellaro explains. Or, at least, he thinks he’s explaining.

Apple Joins Partnership on AI as a Founding Member

· · News

Apple a founding member of the Partnership on AI

Apple’s commitment to the artificial intelligence community is even stronger now that it’s officially a founding member of the Partnership for AI. The organization was created to help shape the future of artificial intelligence technology in an open way.

Apple's Solar Power Plants Igniting U.S. Clean Energy Economy

· · Analysis

A solar power farm.

Apple is very much into solar power. The company has made a commitment to clean energy and has been building many solar power plants both in the U.S. and China. John looked into Apple’s efforts with solar energy and its new and notable installations. The physicist in him puts what Apple is doing in perspective.

Simply Mac Stores Closing, but it Isn't Apple's Fault

· · News

Some Simply Mac stores closing due to poor performance

GameStop is shutting down several of its Simply Mac stores across the U.S., and initial reports claimed it’s because Apple ended its Authorized Reseller agreement with the retailer. GameStop representatives say that’s not true and that the stores are closing because they don’t perform well enough.

Apple Releases New Design Resources for iOS Developers

· · Cool Stuff Found

Today Apple shared some free design resources for iOS developers with an update to its iOS Human Interface Guidelines (via 9to5Mac). The resources include UI and template materials to make it easier to design iOS apps. Apple says the design resources are “comprehensive and accurately depict the full range of UIKit controls, views and glyphs available to developers using the iOS SDK.” The files are available in Sketch and Photoshop formats. This is a change from the Sketch-only files in the past. Interestingly, both light and dark UI elements are given. It adds a small amount of fuel to the fire for a rumored Dark Mode.

Apple Releases New Design Resources for iOS Developers

Apple Offers 'Major Updates' to Logic Pro X and GarageBand

· · Product News

Logic Pro X 10.3 Interface Screenshot

Apple announced “major updates” to GarageBand for iOS and Logic Pro X on Wednesday (for NAMM), going so far as to issue a press release for the updates. The consumer-oriented GarageBand is getting the Alchemy synthesizer and a new browser for finding and using sounds. Apple’s professional DAW—Logic Pro X—gets support for Touch Bar, Track Alternatives, an updated interface, and other changes. Both updates are free.

Former Apple Engineer Claims Tim Cook Made Apple Boring

· · Cool Stuff Found

The Apple Crystal Ball

Former Apple engineer Bob Burrough has been arguing that CEO Tim Cook has made Apple boring. In a combination of tweet storm and an interview with CNBC stemming from said tweetstorm, the engineer said Mr. Cook has eliminated conflict within Apple, sapping its vitality in the process. Mr. Burrough argued that Steve Jobs ruled with ever-shifting chaos, where product triumphed over hierarchy. Under Tim Cook, he said, Apple is siloed, smooth, and essentially complacent. Former Apple wunderkind Tony Fadell coincidentally tweeted just last week that Steve Jobs did not manage through conflict, and others have taken issue with Mr. Burrough, too. The reality is that any one person’s perspective never tells the whole tale, but his opinions make for an interesting read. You can see the whole tweetstorm in this tweet and in the CNBC story.

The Telegraph Slams EU's Campaign Against Apple and Ireland Taxation

· · Analysis

The Daily Telegraph of London published a scathing condemnation of the European Union’s accusation that Ireland is giving Apple illegal state aid. The editorial breaks down the case against Ireland and Apple, characterizing the legal principles to be in violation of the EU’s own principles. Bryan Chaffin explains the whats and whos.

Apple's 'Practically Magic' Commercials Take Dancing Stroll with AirPods

· · Cool Stuff Found

Apple has new spots out with the tagline “practically magic.” The spots focus on a young dancer taking a Stroll through a city scape using AirPods to enjoy “Down” by Marian Hill. There are four spots in the series, the longer one below and three short ones. Two of the short ones focus on Siri and Pairing, while the third one is called Notes, and uses AirPods to represent notes on a staff. Stroll takes a whimsical look at the power of music by showing the dancer defy gravity. I think the imagery is compelling and the message simple and straightforward. Check it out.

Chris Lattner Refutes Claim He Left Apple Over 'Openness'

· · Analysis

Chris Lattner

Chris Lattner, Apple’s outgoing head of developer tools, has refuted claims published by BusinessInsider that he left the company because of Apple’s focus on secrecy and closed systems. Mr. Lattner left Apple, where he was credited with heading development of Swift, for Tesla, where he will be working on self-driving cars.