Apple sure is making it easy for us to believe they’re working on augmented reality, especially when the company hires someone like Tim Dashwood. He’s the guy behind the Final Cut Pro and Adobe Premier 360VR Toolbox plugins for creating virtual reality video, and now he’s on Apple’s payroll.
Apple has hired away a pair of Google’s top satellite experts, according to Bloomberg’s Mark Gurman. Citing unnamed sources, Mr. Gurman reported that Apple hired John Fenwick, who previously led Google’s spacecraft operations, and Michael Trela, head of satellite engineering at Google. They are part of a new hardware team at Apple headed by another former Googler, Dropcam cofounder Greg Duffy.
Apple announced a special Apple Watch badge for completing an outdoor workout on Earth Day. That’s April 22nd, 2017, and you’ll have to complete a 30 minute workout outdoors to collect it.
Apple is once again running into issues with state censorship in China. Chinese newspaper Xinhua reported Thursday that two different agencies will call Apple into their offices to demand Apple tighten up controls over streaming apps available in the App Store.
Apple has put out four videos that take an animated look at yaks, zero-waste initiatives, a breathing building, and making artificial sweat. Each focuses on a different aspect of Apple’s global environmental efforts for Earth Day, which takes place on April 22nd, 2017.
Apple has a lofty goal to stop relying on mining for the raw materials needed to make iPhones, iPads, and Macs. There isn’t a plan for how the company will accomplish that, or at least there isn’t one yet.
Apple is working hard on finishing Apple Park, the so-called spaceship HQ. It’s expected to open in the next several weeks, and new drone footage from YouTuber Duncan Sinfield shows what he called “finishing touches.” There are shots of the trees being planted, inside work through the glorious windows, and more. It’s an excellent look at just how far Apple Park has come since an ailing Steve Jobs pitched it to the Cupertino City Council.
Would Apple ever make a touch screen Mac? Bryan and Jeff chew over recent rumors about Apple making an iMac for creative pros that would compete with Microsoft’s Surface Studio. They also talk about iPhone’s name and Disney’s management of the Star Wars franchise.
Recently, we learned that Apple may be seriously considering the use of a Xeon CPU in its so-called “server-grade” iMac planned for later this year. There are good technical reasons why the use of the Xeon has entered the discussion in what has traditionally been considered a consumer iMac—in contrast to the Mac Pro which has had Xeons all along. John explains.
Facebook just announced its augmented reality platform and Apple has already said it’s very interested in AR. Kelly Guimont and John Martellaro join Jeff Gamet to look at Facebook’s augmented reality plans, what Apple may be working on, and how apps today are preparing us for an augmented reality future.
Facebook is embracing augmented reality and its platform will be something we already have: our smartphones. That’s good news for Apple because Facebook just set bar for what the average user will expect, and it very likely plays into Apple’s own plans for augmented reality on the iPhone.
There’s a new iPad in town—a 9.7-inch model with the lowest prices ever for a full-sized iPad—priced from a mere $329 for a 32GB WiFi-only model (vs. $599 for the least expensive 32GB WiFi-only 9.7-inch iPad Pro). Dr. Mac has been testing one for a couple of weeks and is convinced the biggest difference between it and the 9.7-inch iPad Pro is its price—$270 less than the cheapest 9.7-inch iPad Pro, without an Apple Pencil or Smart Keyboard ($99 and $149 respectively).
A couple of interesting pieces got me thinking about Apple. The first was by Neil Cybart, who wrote, “The Mac Is Turning into Apple’s Achilles’ Heel.” The second was John Gruber reacting to that, saying ” The Mac is not Apple’s Achilles heel. The iPhone is.” They’re both well written and insightful pieces, but they’re also both wrong. Bryan Chaffin offers his thoughts.
There they are. The five tech giants: Facebook, Google, Apple, Microsoft, Amazon. FGAMA. They’re all doing well. But if one had to predict which one won’t be around in 50 years, which one would it be?
John humbly predicts.
Unwired Planet’s patent infringement lawsuit against Apple is finally over because the two companies reached an undisclosed settlement just a day before they were scheduled to go to trial. The agreement most likely includes Apple writing a big check, and the patent holding company agreeing to leave the iPhone and Mac maker alone.
We know Project Titan isn’t dead because Apple has a permit to test self driving cars on public roads in California. Bryan Chaffin and John Martellaro join Jeff Gamet to talk about the status of Apple’s car plans, plus John wants us to pick a tech company to be gone in 50 years.
Apple now has a permit to test drive autonomous vehicles on public roads in California, which is a pretty clear sign the company is still doing something with its not so secret car project dubbed Titan.
Apple will still be here in 2075, according to company co-founder Steve Wozniak, and Google and Facebook will be alive and kicking, too. Woz made his prediction over the weekend ahead this year’s Silicon Valley Comicon and its “The Future of Humanity: Where Will We Be in 2075” theme.
Apple changed the name of its podcast app from iTunes Podcasts to Apple Podcast. The move includes branding within iTunes, in the Podcasts app, and the Listen on Apple Podcast badge that replaces Listen on iTunes Podcasts.
Apple launched three commercials in the company’s Shot on iPhone series. All three spots were released for the Turkish market on the Apple Turkey YouTube channel. They were shot by 11 year old children on iPhones, and were released to celebrate National Sovereignty and Children’s Day in Turkey.