Apple Brilliantly Personifies iPhone Security

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There are three new “Why Switch” videos on YouTube. Contacts is clever and does a pretty good job of conveying that it’s easy to move your contacts to iPhone from “your phone.” Smooth makes a good case that video is smoother on iPhone. But Security, now that one is brilliant. It personifies iPhone’s inherent security advantage over (the unnamed) Android in a funny, concise, and elegant way. It’s easy to understand, and I think it’s entertaining. You can watch it below.

New Apple Cartoon Looks at the Liam Recycling Robot

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Apple launched a new video called “Earth Day 2017 — Does my iPhone believe in reincarnation?” It’s part of the cartoon series the company started on Earth Day earlier in May, but this one takes a look at Liam. That’s Apple’s purpose-built recycling robot that pulls iPhones apart so the components can be reused. I like this series of environmentally-themed cartoons. They’re fun, interesting, and informative. Lisa Jackson, Apple Vice President Environment, Policy and Social Initiatives, tweeted the video Thursday.

The Telegraph's 93 Second Primer Steve Jobs's Career

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Steve Jobs's Career

London newspaper The Telegraph published a quickie biography of Steve Jobs on Wednesday. The 2,100 piece is titled, “Who was Steve Jobs? Tech trailblazer and co-founder of the Apple empire.”  It’s an in-depth piece for a newspaper article, but it’s still a short look into a person like Steve Jobs’s entire life. It’s probably perfect for someone who’s curious about Steve Jobs, but hasn’t delved deep into all things Apple. Accompanying the written piece was a 93 second video that runs  through Steve Jobs’s career with slides, information, and other highlights. Again, there’s little new for hardcore fans, but both the article and the video are excellent primers for anyone who’s been curious about the late Steve Jobs.

Apple's New Switcher Campaign — for iPhone

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Still from Apple's Jump Commercial

Apple launched a new advertising campaign called Switch to iPhone at apple.com/switch. The campaign trades the white of the company’s original I’m a PC campaign for dark pastels and simple, compelling imagery. The message is that it’s simple to switch to iPhone, which is faster, that your music will sound better, and that moving your photos is easy. Watch the four videos that make that argument in our full story.

Apple's Driverless Test Car Caught in the Wild

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Apple’s driverless test car—a Lexus SUV—was caught in the wild by a MacRumors reader. There’s nothing earth-shattering about catching Apple’s autonomous vehicle in the wild—it’s been done before. But, I enjoy these reminders that Apple is going full steam ahead on developing driverless technology. Project Titan leaks have dramatically slowed since Bob Mansfield took it over, but testing obviously continues apace. MacRumor‘s Juli Clover has some additional details on this particular spotting.

Stevie Wonder Plays Apple's Beer Bash, Here's Tim Cook's Tweet

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Tim Cook hugs Stevie Wonder at Apple's 2017 Beer Bash

Apple brought Stevie Wonder in to play the company’s Beer Bash this week, and Apple CEO Tim Cook tweeted an image of him hugging the artist onstage. The concert capped a week of activities highlighting Global Accessibility Awareness Day. Mr. Wonder, who is blind, has long endorsed Apple because of the company’s extensive accessibility features in macOS and iOS. Apple often brings in big names for its Beer Bash, a long tradition for the company. This is likely to be of the Beer Bashes is held at Infinite Loop, as the company begins moving into Apple Park in the next few weeks. 9to5Mac rounded up some additional tweeted imaged from the event.

How to shoot with zoom on iPhone 7 Plus (Apple Video)

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Apple published another new video in its “Shoot with iPhone” series. This one is called “How to shoot with zoom on iPhone 7 Plus.” It offers two methods I don’t know you could use. The first is to single-tap your display for a 2x optical zoom. The second method is to touch and hold your display to scroll through your zoom until you get it where you want it. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.

How to shoot a one-handed selfie on iPhone 7 (Apple Video)

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Apple posted a new video in its “Shoot with iPhone” series called “How to shoot a one-handed selfie on iPhone 7.” It offers the three steps needed to take a quick selfie with your iPhone (works with all iPhones running iOS 10). 1.) Swipe left from the lock screen. 2.) Switch to front-facing camera. 3.) Press either volume button to snap your selfie. There are now 20 videos in this series, and they’re great resources for making the most of your iPhone’s camera.

Jeff Goldblum Could've Been Siri

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Jeff Goldblum says he nearly became the voice of Siri, which would’ve made interacting with our iPhones a very different experience. According to the iconic actor, Steve Jobs called him and asked if he would be “the voice of Apple.” Goldblum turned him down because he didn’t know who Jobs was. This was years before Siri was a thing, so it’s possible it was all about an ad campaign that went beyond his iMac commercials, but it’s still interesting to imagine Jeff Goldblum’s voice living inside our iPhones.

Jeff Goldblum Could’ve Been Siri