Apple Hires Final Cut Virtual Reality Plugin Maker Tim Dashwood

· · News

Tim Dashwood created 360VR Toolbox, and now he works for Apple

Apple sure is making it easy for us to believe they’re working on augmented reality, especially when the company hires someone like Tim Dashwood. He’s the guy behind the Final Cut Pro and Adobe Premier 360VR Toolbox plugins for creating virtual reality video, and now he’s on Apple’s payroll.

Apple Hires Satellite Experts away from Google

· · Analysis

Satellite with an Apple logo

Apple has hired away a pair of Google’s top satellite experts, according to Bloomberg’s Mark Gurman. Citing unnamed sources, Mr. Gurman reported that Apple hired John Fenwick, who previously led Google’s spacecraft operations, and Michael Trela, head of satellite engineering at Google. They are part of a new hardware team at Apple headed by another former Googler, Dropcam cofounder Greg Duffy.

Mid-April Drone Footage Shows Apple Park 'Finishing Touches'

· · Cool Stuff Found

Apple is working hard on finishing Apple Park, the so-called spaceship HQ. It’s expected to open in the next several weeks, and new drone footage from YouTuber Duncan Sinfield shows what he called “finishing touches.” There are shots of the trees being planted, inside work through the glorious windows, and more. It’s an excellent look at just how far Apple Park has come since an ailing Steve Jobs pitched it to the Cupertino City Council.

Why Apple Will Be Using Xeon CPUs in This Fall's "Pro" iMac

· · Analysis

Intel's Xeon logo.

Recently, we learned that Apple may be seriously considering the use of a Xeon CPU in its so-called “server-grade” iMac planned for later this year. There are good technical reasons why the use of the Xeon has entered the discussion in what has traditionally been considered a consumer iMac—in contrast to the Mac Pro which has had Xeons all along. John explains.

Facebook's Augmented Reality Plans Just Opened the Door for Apple

· · Analysis

Facebook launching its own augmented reality platform

Facebook is embracing augmented reality and its platform will be something we already have: our smartphones. That’s good news for Apple because Facebook just set bar for what the average user will expect, and it very likely plays into Apple’s own plans for augmented reality on the iPhone.

An Excellent New iPad at a Reasonable Price

· · Dr. Mac's Rants & Raves

The new 9.7-inch iPad (left) and 9.7-inch iPad Pro (right) are more similar than different.

There’s a new iPad in town—a 9.7-inch model with the lowest prices ever for a full-sized iPad—priced from a mere $329 for a 32GB WiFi-only model (vs. $599 for the least expensive 32GB WiFi-only 9.7-inch iPad Pro). Dr. Mac has been testing one for a couple of weeks and is convinced the biggest difference between it and the 9.7-inch iPad Pro is its price—$270 less than the cheapest  9.7-inch  iPad Pro, without an Apple Pencil or Smart Keyboard  ($99 and $149 respectively).

Apple's Achilles Heel Is Neither the Mac Nor the iPhone

· · The Back Page

Apple's Achilles Heel

A couple of interesting pieces got me thinking about Apple. The first was by Neil Cybart, who wrote, “The Mac Is Turning into Apple’s Achilles’ Heel.” The second was John Gruber reacting to that, saying ” The Mac is not Apple’s Achilles heel. The iPhone is.” They’re both well written and insightful pieces, but they’re also both wrong. Bryan Chaffin offers his thoughts.

Apple Settles Unwired Planet's Patent Infringement Case Hours Before Trial

· · News

patent troll with justice scales

Unwired Planet’s patent infringement lawsuit against Apple is finally over because the two companies reached an undisclosed settlement just a day before they were scheduled to go to trial. The agreement most likely includes Apple writing a big check, and the patent holding company agreeing to leave the iPhone and Mac maker alone.

Woz Says Apple Will Still be Here in 2075

· · News

Steve Wozniak at the Startup World Cup Finale

Apple will still be here in 2075, according to company co-founder Steve Wozniak, and Google and Facebook will be alive and kicking, too. Woz made his prediction over the weekend ahead this year’s Silicon Valley Comicon and its “The Future of Humanity: Where Will We Be in 2075” theme.

iTunes Podcasts Now Called Apple Podcasts

· · News

Listen on Apple Podcasts

Apple changed the name of its podcast app from iTunes Podcasts to Apple Podcast. The move includes branding within iTunes, in the Podcasts app, and the Listen on Apple Podcast badge that replaces Listen on iTunes Podcasts.

Apple Celebrates the Joys of Water Balloons in New Commercial

· · News

Screenshot from Apple Turkey commercial

Apple launched three commercials in the company’s Shot on iPhone series. All three spots were released for the Turkish market on the Apple Turkey YouTube channel. They were shot by 11 year old children on iPhones, and were released to celebrate National Sovereignty and Children’s Day in Turkey.