Apple

Apple has turned out the C-Suite to promote HomePod, including senior vice president of marketing Phil Schiller. In an interview with audio magazine Sound and Vision, Mr. Schiller talked up three aspects of Apple’s smart speaker: music, Siri, and HomeKit. There’s little I would call new in the interview, and when I went looking for a standout quote, it all felt like informative marketing speak. But, it’s interesting to see Mr. Schiller pushing HomeKit integration, which has largely been downplayed in Apple’s marketing message so far. One way or another, however, it’s a good read that gives a nice overview of what Apple wants us to think about HomePod.